Do you know someone way dumber than you who's getting more cases?

He’s not a better lawyer. He’s just better marketed. And somewhere along the way, you hired an agency that was supposed to fix that.

The agency you hired before aimed for success. We're obligated to it.

Most agencies treat client success like a destination, something to aim for, celebrate when it arrives, and reference in future pitches. Forward Push was built on a different premise: if you take someone’s money and their trust, success is not aspirational. It’s obligatory.

That distinction sounds subtle. It changes everything: how work gets scoped, how results get measured, how problems get handled when they surface. An agency chasing success will pivot, rationalize, and reframe. An agency that treats success as a duty will stay in the room until the problem is solved.

Marc Apple founded Forward Push on that belief, and it has never been renegotiated. Not when a campaign underperformed. Not when walking away would have been easier. The standard doesn’t move because the standard is the point.

You know what the other version looks like. The agency that tells you “content takes time to compound” in month six of a contract that isn’t producing anything. The one that sends you a PDF full of impressions and reach when you asked about cases. The one that’s already sold the same strategy to three other firms in your market. That’s the agency chasing success. Forward Push was built on something different.

Storytelling, learned with... precision.

Marc was in his aunt’s living room, shag carpet, dark room, summer afternoon, when MTV launched. He didn’t know what he was watching, exactly, but he knew it was something. The rhythm of it. The way a song and an image and a feeling could land in the same instant. The way attention could be earned without a single word of explanation.

He’s been chasing that same thing ever since, not in music, but in the way a law firm tells its story. The way a potential client, scared and overwhelmed and Googling at midnight, suddenly feels like they’ve found someone who understands them. That’s not a design decision or a keyword strategy. That’s storytelling. And it’s the thing Marc has spent his entire career learning to do with precision for attorneys.

4 AM. Every day. Every day.

Marc wakes up at 4 AM. Every day. 365 days a year. Not as a productivity stunt, because presence is a competitive edge, and presence has to be built before the day starts demanding things. He journals. He meditates. He reads. He works out. By the time he opens his first email, he’s already thinking clearly, which means his clients get a sharper version of him than they would if he rolled out of bed at seven and started reacting.

2

Published Books

For attorneys, on marketing their practices. Both #1 on Amazon.

Inc. 5000

Recognized

One of the fastest-growing private companies in America.

Bar

Sponsorships & Speaking

Atlanta Bar, Cobb County Bar, State Bar of Georgia.

2

Exclusive Partnerships

Lawyer.com and Attorney At Law Magazine.

At CBS Radio and then Clear Channel, Marc led marketing departments responsible for reaching millions of people across some of the most competitive media markets in the country. Broadcast media has an unforgiving way of telling you whether your marketing is working. The ratings come out every week. You either held the audience or you did not.

That discipline became the foundation everything else is built on: build real attention, measure real results, do not pretend otherwise.

He watched it at Clear Channel: local businesses with real value getting outsold by competitors who were louder, not better. He watched it at CBS: content that deserved an audience going unheard because the distribution wasn’t there.

He’s been watching it in law firms ever since.

The best attorney in the room losing to someone who figured out how to be found first. That specific injustice is why Forward Push exists. Not as a business opportunity. As a correction.

Embedded, not adjacent.

Most agencies market to the legal industry from a distance. They know the vocabulary, but they don’t have a seat at the table. Forward Push does.

The events and bar sponsorships aren’t marketing placements, they’re ongoing relationships with the professional associations attorneys actually participate in. Marc has spoken at State Bar conferences. The agency is visible in the rooms where attorneys make decisions.

The partnerships go further. Lawyer.com is one of the most-visited legal directories in the country, a destination where potential clients search for attorneys before they ever contact a firm. Forward Push clients receive a placement there as part of their program. Not a listing they have to manage. A placement that’s handled, optimized, and active.

Attorney At Law Magazine is the publication attorneys in this country actually read. It covers practice management, firm growth, and legal industry trends, and it’s where credibility is reinforced for both attorneys and the clients who research them. Forward Push clients receive a complimentary listing as part of their engagement.

These aren’t bonus features. They’re part of what it means to be represented by an agency that is embedded in the legal community rather than adjacent to it.

A handful of humans. Hundreds of AI agents.

Forward Push today is not a key-man operation. Marc’s story, his standards, and his obsession with precision are the proof of concept, not the deliverable. What he built is a system: a combination of elite human specialists and hundreds of AI agents, each one engineered specifically for law firm marketing, each one built to do a single thing with the kind of accuracy that a great attorney brings to case preparation.

The question attorneys sometimes ask is: how many people do you have? It’s the wrong question. The right question is: what level of precision does the work get done with?

The constraint is the moat.

Forward Push made a decision that most agencies don’t: to focus exclusively on law firms. Not as a positioning exercise, as a real operational constraint. That focus compounds over time into something a generalist agency can’t replicate.

Contingency fees, practice area targeting, bar compliance, referral dynamics, none of it requires explanation here. We already know it. Every campaign we’ve run, every intake process we’ve studied, every practice area we’ve marketed in this chapter of the agency has been for attorneys.

There’s a difference between an agency that has worked with law firms and one that has chosen to work with only law firms. That gap is where our clients win.

We are a law firm marketing agency. Full stop.

Not measured praise, a personal cell phone number.

Dave Buckley

Personal Injury · Buckley Law Offices

Marc knows your market. He knows you. He knows your practice. He knows the system, and he knows how to get the leads you want and need. I wish I started using him earlier.

The “I wish I started earlier” line is the one that matters. It’s not a compliment about the work. It’s a statement about opportunity cost, the cases that didn’t come in during the years before Forward Push was involved. Dave offers his personal cell phone number to attorneys considering us:603-566-4344. Call him directly.

Pete Chambers

Family Law · Chambers Family Law

Increasing inquiries while navigating the unique challenges of my specialization with great sensitivity.

Family law is not personal injury. The client in crisis is different. The sensitivity required is different. Pete’s experience was that Forward Push understood that distinction without needing it explained at length.

Alyssa Maloof Whatley

Tax Law · Law Offices of Alyssa Whatley · Founder, EasAly

The marketing wasn't an end in itself, it was the foundation that made the next chapter possible.

Alyssa built something. With Forward Push’s help, she built a tax law practice strong enough that she eventually joined a major firm and developed her own app. That’s the version of success we’re actually interested in.

Peter Moustakis

Estate & Probate · Sowerby & Moustakis Law

Higher rankings, more inquiries, and the kind of visibility estate planning requires to be built correctly.

In estate and probate work, where trust and credibility are the entire purchase decision, visibility has to be built correctly or it backfires. It was built correctly.

Sammy Kim

Tax Law · The Law Offices of Sammy Kim

More client inquiries, stronger visibility in AI search, and the kind of name recognition that leads to direct recommendations.

Forward Push manages Sammy’s SEO, social media engagement, and video production. Her name now appears in AI answers when prospects search for tax counsel.

What you'd ask before hiring an agency. Answered without padding.

How is Forward Push different from other legal marketing agencies?

Most agencies that say they specialize in law firms also work with dentists, restaurants, and whoever else calls. We did too, early on. Then we made a decision to work exclusively with law firms and haven’t taken another type of client since. That focus changed everything. Every campaign we’ve run since then, every intake process we’ve studied, every piece of content we’ve produced has been for an attorney. We already understand the reputation stakes, the client psychology, and what legal marketing has to do to actually move the needle before we ever talk to a new client.

Beyond focus, there’s the system. Most agencies specialize in one or two channels. Forward Push manages SEO, content, paid advertising, video production, AI intake, retargeting, traditional advertising, and AI search optimization together, from one strategy. The four AI components: Counsel Twin AI, First Chair AI, Sidebar AI, and Engage First, are specific to Forward Push and have no equivalent in other legal marketing agencies.

Does Forward Push work with law firms outside Atlanta?

Yes. Forward Push is based in Atlanta, Georgia and serves law firms across the United States. The Case Gravity system operates in any competitive metro or suburban market. Geographic proximity to Atlanta is not a factor in the quality or scope of the engagement. Forward Push manages client marketing systems remotely and requires less than 24 minutes of the attorney’s time per month. Current and past clients are located across the United States.

What size law firm does Forward Push work with?

Forward Push works with law firms starting at $500,000 in annual revenue. There is no upper ceiling. The Case Gravity system scales from the firm building its first serious marketing infrastructure to the firm ready for multi-market dominance and broadcast advertising.

What practice areas does Forward Push serve?

Forward Push serves all consumer-facing practice areas: personal injury, family law, criminal defense, tax law, immigration, estate planning, elder law, business litigation, and employment law. The content strategy, AI component configuration, and intake infrastructure are built around the specific competitive dynamics and client psychology of each practice area, not applied generically across all of them. A family law firm and a personal injury firm operate in completely different client universes. The system reflects that.

Does Forward Push work with generalist firms?

Yes. Forward Push works with firms that handle multiple practice areas. The content strategy and AI component configuration are built around the firm’s specific practice mix, with each practice area addressed according to its own search behavior, client psychology, and competitive landscape. A firm that handles both personal injury and criminal defense gets a different system than one that handles only personal injury. The practices don’t share a strategy just because they share a website.

What does the first conversation with Forward Push look like?

A direct conversation about your firm, not a pitch. Forward Push listens first to understand whether Case Gravity is the right fit and what an engagement would actually look like for your specific market and practice areas. If there’s a fit, Forward Push explains exactly what the build would look like and why. If there isn’t, Forward Push says so directly on the call. No follow-up email that never comes. No soft close that leaves you wondering where things stand. Clear answer before the call ends.

Does Marc Apple personally work with every client?

Marc Apple is involved in the strategic direction of every engagement and works directly with clients at the senior level. Day-to-day execution is handled by a team of specialists built specifically for law firm marketing. Every client has a dedicated team. At the Authority and Legacy tiers, founder-level strategic input from Marc is part of the ongoing monthly relationship, not a one-time onboarding call.

What happens if things aren't working?

Forward Push says so before you have to ask. The monthly strategy call exists for exactly that reason: not to report on impressions and clicks, but to have an honest conversation about what the system is producing and what needs to change. If something isn’t working, we fix it. If a market or practice area isn’t responding the way it should, we say so directly. Forward Push was built on the belief that if you take someone’s money and their trust, success is a duty, not a goal. That standard doesn’t move because a campaign is harder than expected.

Can I talk to a current client before I decide?

Yes. Dave Buckley is a personal injury attorney. He’s been a Forward Push client and is willing to take calls from attorneys considering the agency. His number is 603-566-4344. Call him directly, before you call us if you want. He’ll tell you what it’s actually like to work with Forward Push.

Still have a question? Text or call us directly. We answer.

Forward Push isn't right for every firm.

If you want the lowest price, you can find it. If you want a vendor who will tell you what you want to hear, there are plenty of those available. If you want someone to manage your social media posts and call it a strategy, that market is well-supplied.

If you want an agency built from the ground up to understand how attorneys think, how their clients make decisions, and what it actually takes to move the needle, and that holds itself to the standard that success is not optional, then this is a conversation worth having.

We won’t send you a proposal before we understand your practice. We’re going to listen first. That’s not a sales technique. That’s how the work gets done right.

On the call

No pitch deck. No 17-field form.