Posts by Marc Apple

Client reviews influence rankings, trust, and leads. Learn how law firms can build a sustainable strategy to make reviews central to their SEO success.

Lawyers can attract more referrals and grow their practice by optimizing their LinkedIn profiles.

Law firms are achieving growth by combining consistent social media content, platform-specific strategies, automation, and optimized intake systems to drive client acquisition and operational efficiency.

Law firms can use strategic SEO to become more visible online, build trust with potential clients, and ultimately grow their practice in a competitive digital landscape.

Google now claims ownership of all data generated through Local Services Ads—including your law firm’s call recordings and intake messages.

With tactical timelines, trust-building techniques, and compliance guidance, legal professionals can build and manage marketing campaigns that increase visibility and client confidence.

Law firms are turning to Connected TV and cross-device retargeting to reach potential clients more effectively than traditional advertising.

Law firms can increase their visibility and authority by optimizing content for AI tools like ChatGPT and Google Gemini through relevance, strong metadata, and consistent cross-platform presence.

SEO and advertising work best together when law firms use them strategically.

To attract higher-value clients, family law firms must focus on digital marketing strategies that prioritize trust, specialization, and brand positioning.