How SEO Can Attract More Clients to Your Family Law Practice

No time to read? Listen to a conversation about this blog post instead.

Is your family law firm struggling to find clients? Having a pretty website is no longer enough to bring in big client numbers. Unless your family law SEO game is on point, you’ll lose clients to competing firms that have taken the time to invest in their SEO strategies.

Below, you’ll learn why SEO for family law matters and how to refine your website and social media profiles to bring in more clients.

SEO: Your Firm’s Ticket to Higher Visibility and More Clients

Is SEO important? Yes!

You’ve heard marketing gurus talk about the importance of good SEO, but why exactly is SEO so important for firms like yours? One of the biggest perks is higher visibility. Without a good SEO strategy, your firm could languish at the bottom of the search results, where potential clients won’t see it. However, by focusing on SEO, your firm’s site could fast-track to the top of page one.

Another big benefit is the lower marketing cost you’ll enjoy thanks to organic traffic, which is traffic that finds you naturally instead of via paid ads.

The more organic traffic you get, the less you’ll have to pay for advertising.

How To Go From Zero to SEO Hero

You’d like to take advantage of SEO, but where should your firm start first? Here are the most important areas on which to focus for family law firms and how each might work for you.

Nail Down Your Keyword Strategy

What keywords help your firm rank best? If you don’t know, you’ll need to invest some time in keyword research and local SEO. While regular SEO is broad, local SEO focuses primarily on the city your family law firm serves to attract local clients.

The first step is to identify keywords that prospective clients in your area might search for.

Here are a few examples:

• Child custody lawyer in Bellevue
• Portland divorce attorney
• Best family lawyer in Buffalo
• Affordable family lawyers near me

Once you have a list of keywords, sprinkle them throughout your website and social media posts. Family law SEO aims to get your post or website to pop up when someone searches for those terms. However, be careful not to make your social media posts too keyword-rich, as this can make the content sound unnatural. Only use keywords where they make sense.

Craft an Appealing Google Business Profile

Formerly called Google My Business, Google Business Profile is a free tool that can score dozens of clients when optimized properly. Think of it as a phonebook listing but much more detailed.

Your Google Business Profile needs to include your family law services, practice hours, contact information, and a link to your website. You can also add pictures of your firm and a Q&A section to answer common questions potential clients have.

Google Business Profile allows you to post updates and links to content that clients might find important.

Whenever your firm makes a social media post or writes a new blog post, link to it here.

Another big perk of Google Business Profile is that it enables you to monitor your reviews.

If a client leaves you a negative review, you can quickly spot it and respond with a solution.

Optimize Your Social Profiles

Just as you’d optimize your website, so should you optimize your social media profiles. Start by filling out the “About” section with information about your firm and its services. Add a profile photo featuring your team or lead attorney, too. Users are more likely to trust you if they can see what you look like.

Remember to verify your account so you can receive a verification badge. This badge authenticates your profile and distinguishes it from fake accounts using your firm’s name.

Place links to your website in your profile and throughout your posts when appropriate. For example, writing a blog post on your site could encourage social media users to check it out via the link. You might write something like, “Are you struggling to co-parent with your ex? Check out these helpful tips,” followed by a link to the blog post.

On your website, add social badges at the top and bottom of your pages to encourage users to check out your latest posts.

Write Must-Read Content and Helpful Service Pages

If you want to direct readers from your social media pages to your website, you’ll need a compelling reason for them to do so. Start by determining user intent and crafting content that speaks to that intent.

For example, suppose you’re targeting the keyword “alimony in Wyoming.” Someone searching for this keyword probably wants to know how much alimony is in Wyoming or what Wyoming’s laws are regarding spousal support.

You could write a blog post answering every question readers might have about alimony in Wyoming. Then, on your social media pages, provide a link to the content. Get users to click by writing something like, “Feeling confused by Wyoming’s complicated alimony laws? [Firm Name] answers your questions in this comprehensive guide.”

Ensure your website’s service pages are also on point for good family law SEO.

These pages should feature everything visitors need to know to decide whether to hire you. Pages to link to from your social media include:

• Home page: This is the page on which users will land when searching for “family law lawyer in [your city].” Include a strong title, an overview of your firm, and a compelling call to action.
• About Us page: This is where you’ll talk about your firm and its attorneys. For each attorney, provide a photo, specialization areas, education, and the number of years in practice.
• Practice Areas page: Here, discuss the areas of family law in which you help clients. You might have sections for divorce, mediation, child custody, etc.
• Reviews page: Few clients will hire your firm without social proof, and this page is the place for it. Highlight your top testimonials and the number of five-star reviews you have to convince visitors that your firm is the best pick.
• Contact page: Provide your phone number, email address, physical address, and links to your socials.

Mix It Up With Different Content Formats

Users don’t typically visit social media to read long, rambling posts. They’re looking for easily digestible content, such as infographics and videos. Bite-sized content tends to enjoy more views than lengthy text and is more shareable, too.

Videos are great because they enable you to speak directly to viewers while showcasing your expertise and personality.

With a video, you’re not just another faceless attorney; you’re a real person who can help clients with their family law concerns.

For example, you could create brief videos that answer common family law questions, like “What’s the difference between marital property and separate property?” and “What should I know before filing for divorce?”

SEO Services That Drive Impressive Results for Law Firms

Is your law firm struggling with domain authority? Client conversion rates not where you’d like them to be? Forward Push Law Firm Marketing can help! We offer a proactive SEO strategy for law firms that’ll have clients calling for consultations in no time. When you work with us, you’ll enjoy better visibility in the search results, more social media views, and more clients.

Reach out to Forward Push Law Firm Marketing to develop your family law SEO strategy today.

FAQ: Family Law SEO

Why does SEO matter for family law firms?

SEO matters because it can help family law firms gain greater visibility in the search results. With better visibility comes more traffic, which translates to more clients. Additionally, SEO can help firms achieve more organic traffic so they don’t have to rely as heavily on paid ads.

How can an SEO agency help family law firms?

An SEO agency helps family law firms optimize their websites and social media pages. Agencies accomplish this through keyword research, content optimization, link building, and technical SEO.

Should law firms have social media pages?

Law firms should absolutely have social media pages. Social media is an excellent driver of traffic, and having social media pages gives your firm the chance to interact with prospective clients on a personal level. By answering questions on social media, you’ll appear to users as a trustworthy authority, making it more likely that they’ll hire you.

Can you do family law SEO yourself?

You can do family law SEO yourself, but most experts wouldn’t recommend it. SEO done right can take a lot of time, and that’s time that you’d probably rather be spending with clients. On top of that, law firms usually don’t have the technical expertise to develop a winning SEO strategy. Hiring an SEO agency saves law firms time, and they’ll enjoy faster results than they would by handling SEO themselves.