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From Big Firm To Solo Attorney

By Marc Apple   ●    April 22, 2023   ●   2 min read

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    TL;DR A solo tax attorney worked with a marketing agency to establish her practice, focusing on leveraging her unique selling points.

    How To Do It Right

    Last year she made the big decision to strike out on her own.

    Determined to establish herself as a top solo tax attorney while building a thriving practice.

    She knew working with legal marketing experts who understood her strengths and could communicate her value proposition effectively would be crucial to her success.

    Our agency took the time to understand her unique selling proposition, working closely with her to craft a marketing strategy that highlighted those qualities.

    Through a collaborative process, we created:

    • an interactive, professional website
    • an engaging Google Business Profile to capture local attention
    • targeted advertising campaigns
    • videos and content to engage current & future clients

    We also provided valuable guidance on managing lead flow effectively and tracking and measuring the success of each marketing initiative.

    Her practice began to grow…steadily.

    In fact, she tells us all the time: “steady growth is perfect for me.”

    Man smiling, holding two design award trophies.

    Prioritize quality over quantity.

    How Do We Do It?

    Prioritize quality over quantity.

    Generating leads is a crucial part of any business’s growth strategy. But we know it’s equally important to generate leads at the right cadence for each client to avoid overwhelming them or their staff.

    Developing a customized lead generation plan for every practice, aligned with their goals and resources, gives us the right baseline for consistently providing steady, sustainable growth.

    Manage time and resources.

    By focusing on generating high-quality leads that are more likely to convert into clients, small to midsize law firms can avoid spending time on leads that may not be a good fit for their practice.

    Our approach helps our clients by allowing them to allocate resources for converting the most promising leads rather than on fielding a bunch of low-quality leads.

    Don’t ever let overwhelming lead generation get in the way of your success.

    We’ll develop a lead cadence that supports your practice growth while maintaining high-quality, personalized service to your clients.

    If you’re interested in learning more about our effective lead generation strategies for legal professionals, reach out today.

    PS: That’s me in the photo with two awards we won last month for two different law firm websites.

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    Article By

    Marc Apple
    Strategist

    Marc Apple is the founder of Forward Push, a marketing and advertising agency that helps law firms with creative, research-driven strategies. Known for solving marketing challenges and boosting client count and revenue, Marc offers tailored solutions for every firm. Reach out to discuss how his expertise can transform your marketing, or simply chat about music and BBQ.