What is Responsive Website Design?
Have you ever visited a website on your phone but it looked like you were on your computer? That website wasn’t using responsive design. Responsive website design helps users interact easily with a website regardless of their device or browser window size. This improves usability, which is a significant factor in increasing website traffic and improving sales.
This type of design is coded into the website, so that regardless of browser window or device, your website will be easily read and understood. We follow Google’s responsive design recommendations to ensure that every website we build has the greatest potential to succeed.
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Top 15 Website Mistakes
Atlanta Businesses Should Avoid
Websites can be confusing. We’re here to fix that, starting with sharing the top 15
website mistakes we see businesses making, starting with responsive web design.
Not Using Responsive Design
As we’ve established, responsive design is how companies ensure that people can view their content on any device and in any size browser window. In today’s device-agnostic world, this is critical. People could be viewing your website on their phone, then revisiting on their computer, and you want to ensure they have the same information both times.
When looking to work with a web design service provider, always ask about their design process and how they optimize for mobile browsing.
Ignoring SEO Optimization
Put simply, SEO ensures your content will be seen. SEO optimization improves website discovery by focusing on keywords relating to the target customer and the industry.
These keywords are then used strategically throughout the website to improve search rankings. You can learn about each piece of an SEO strategy here.
Not Compressing Images & Videos
People scroll quickly on the Internet. And if they have a bad Internet connection or aren’t willing to wait a few extra seconds, they may miss out on important parts of your website like images and videos.
By compressing this content, you can do your part to ensure visitors will experience the content you’ve invested in without degrading the quality too severely.
Making it Difficult to Read
Unfortunately, website visitors aren’t going to give you time to describe your company through difficult-to-read websites. The more difficult it is to determine who you are and what you do, the more likely you are to lose a sale.
Focus on using headings, short blocks of text, and lists. (Like we’re using right now.) A responsive website development company will have content development experts ready to maximize readability so you can maximize sales.
Making it Difficult to Navigate
Just like making a website easy to read, you want to ensure your website is easy to navigate. A difficult-to-navigate website will make buttons unclear, hyperlinks the same color as the text, and not follow website design standards. In other words, this isn’t the time to break the rules!
An Atlanta responsive website design firm will help you share your story and your unique view while also maximizing usability so they’ll have a great user experience.
Ignoring the Essentials
Your website needs to accomplish two things: share who you are and how to buy. Blog posts and FAQs are important, but without these two core elements, your website won’t be effective.
We always recommend zooming out during your website design process and asking yourself: can customers tell who we are and purchase our product or service? Once that’s complete, you can move into other content, but only then.
Ignoring Your Target Audience
Are you writing for your ideal customer, or everyone on the Internet? Hint: It should always be your ideal customer. Instead of trying to become applicable to everyone, focus on sharing the information your ideal customer needs in the way they want it, like in blog posts and informative videos.
By creating content for your target audience, you can build relationships, improve brand recognition, and increase sales.
Using Only Evergreen or Only Time-Sensitive Content
A great website will have both evergreen and time-sensitive content. Evergreen content includes blog articles or white papers that are relevant for more than a week or a month, like “How to Eat Healthier”.
Time-sensitive content, though, is relevant only for a short time, like “How to Eat Healthier During the Holidays”. Both types of content are valuable to your target audience and can help improve website traffic.
Not Utilizing Social Media
You’re creating a bounty of content as you build out your website and SEO strategies; are you promoting it elsewhere? Cross-promoting blog posts, white papers, and other website pages on social media can improve your SEO and bring more people to your website.
With evergreen content, you can continue sharing for months after originally publishing, helping you get as much value as possible out of one piece of content.
Focusing Only on Your Brand Colors
Your brand is more than a color palette. It’s the way you speak to your target customer and how you make them feel.
When developing your website, remember that fonts, images, writing tone, and overall emotion will build a connection with your target customer more than your brand colors. Design is important, but it shouldn’t be the only focus.
Focusing on Text-Only Content
Website content is more than blogging. In fact, video is a leading type of content online. Instead of focusing only on text-based content, begin incorporating videos like quick Q&A sessions or detailed company profile videos.
These will have a cost, but introducing your company through video will being to build a connection with your audience that can translate into sales.
Creating a Website then Not Updating It
Websites are living, breathing entities that need to be updated regularly. Many website owners focus on updating their blog page regularly, which is great!
However, over time, other pages of your website will need to be updated as well. It could be your team, products or services, or even your company hours. As soon as a decision is announced, make sure that the website reflects it.
Ignoring Your Website Analytics
If you aren’t monitoring your website’s analytics, how will you know what you need to improve, and if those updates are helping? This is why tracking your website’s analytics, like number of daily visitors and bounce rate, is an important step of managing a website.
We recommend at least monthly reporting, though regular monitoring is also important. A responsive web design firm in Atlanta can help you manage this task.
Creating Too Much Content
Yes, it’s possible! If your focus is on creating as much content as possible rather than what is necessary, you risk creating low-quality content.
If you can only create two blog posts per month instead of four or six, focus on creating two amazing blog posts. Those will always out-perform and positively impact your brand more than four poorly written blogs.
Not Checking Their Mobile-Website
Half of Internet browsing is done on mobile devices. Can yours compete? Just because your web team or website builder says it’s responsive doesn’t mean that the mobile version couldn’t use some help.
Look for a responsive web design firm who can does more than the bare minimum for mobile-friendly web design that will help increase sales.