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Blog

Law Firm Landing Pages: The Secret to Converting More Clicks Into Paying Clients

By Marc Apple | 03/20/2025
law firm landing pages

High-converting landing pages are essential for turning paid traffic into real clients by aligning with user intent, optimizing for mobile, and reducing friction in lead generation.

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Free Versus Paid Consultations: What Every Lawyer Should Know

By Marc Apple | 03/17/2025
law firm free versus paid consultations

Charging for legal consultations attracts serious clients, reduces no-shows, and enhances profitability, while free consultations increase accessibility and lead volume. The best approach depends on your practice area, target clientele, and growth goals.

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Do Lawyers Really Need a Blog for SEO Rankings?

By Marc Apple | 03/15/2025
do lawyers really need a blog for seo rankings?

Law firms often ask, “do I really need a blog for SEO?” The answer depends on your strategy.

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How To Choose the Right Personal Injury Marketing Company for Your Firm

By Marc Apple | 02/27/2025
how to choose the right personal injury marketing company for your firm

When choosing the right personal injury marketing company for your law firm, consider everything from experience and expertise to reputation and cost.

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25 Marketing Strategies for Personal Injury Law Firms

By Marc Apple | 02/27/2025
25 Marketing Strategies for Personal Injury Law Firms

Not all strategies are created equal when marketing your personal injury law firm. Here’s the top 25 proven strategies to attract clients and grow.

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How AI is Reshaping Law Firms

By Marc Apple | 02/25/2025
How AI is Reshaping Law Firms

AI is changing the way law firms operate, enhancing efficiency, improving client service, and creating new ethical and regulatory considerations.

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Mastering Facebook Advertising for Law Firms

By Marc Apple | 02/23/2025
Facebook Advertising for Law Firms

Learn how Facebook Ads can help your law firm attract clients. Follow eight key steps to optimize your campaigns, track results, and maximize ROI.

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Recovering Lost Google Reviews: What Law Firms Need to Know

By Marc Apple | 02/13/2025
law firms lost google reviews

Google reviews for many law firms temporarily disappeared due to a technical issue.

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How Estate Planning Lawyers Can Use Content Marketing To Build Client Trust

By Marc Apple | 01/22/2025
content marketing for estate law firms

Content marketing allows estate planning lawyers to build trust with clients. Incorporating it into an estate planning marketing plan could be the key to bringing in more new clients for your law firm.

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SEO Best Practices for Estate Planning Law Firms

By Marc Apple | 01/18/2025
SEO for Estate Planning Law Firms

Performing the proper keyword research, optimizing website content, and earning backlinks are some of the best practices for law firms looking to improve SEO for estate planning lawyers. Monitoring SEO performance is also a vital component.

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