By Marc Apple ● ● 5 min read
Table of Contents
TL:DR Following content marketing trends, such as using AI tools, personalizing your content to your target audience, and starting a podcast, can help keep your law firm a leader of the pack. Stay competitive with these 7 content marketing trends.
Almost 430,000 law firms exist throughout the U.S. From personal injury law firms to criminal defense law firms, there isn’t any shortage of options for those searching for legal help. Using law firm content marketing is one of the main ways to make your law firm stand out.
But before you start stockpiling your law firm’s website with content, make sure you’re aware of the most effective content marketing trends 2024 has to offer.
By following these seven trends, you can get the most bang for your buck when managing your law firm’s marketing efforts.
1. Creating Personalized Content
Does the content you post on your law firm’s website sound like it could land on any law firm’s website and fit right in? If so, this might help your site with SEO optimization. But you might also miss out on a golden opportunity to fill your site with personalized content that resonates more with readers.
So, how exactly can you incorporate more personalized content into your law firm‘s website while still making it sound professional? A few good ways to do it are by creating:
- Blogs detailing your personal experiences working on certain types of legal cases
- Posts showcasing the impact your law firm has had on your community
- Blogs featuring testimonials from your clients who earned favorable legal outcomes with your help
You don’t have to shoehorn personalized content into every single post you put up on your law firm’s website.
However, putting a personal touch on blogs every so often is one of the top content marketing trends 2024 offers.
2. Answering Commonly Asked Questions From Clients
What are some questions your law firm’s clients ask you the most? Rather than just answering these questions for individual clients, think about using these commonly asked questions as food for thought on your law firm’s website.
Start generating a long list of commonly asked questions from clients and create helpful content surrounding them. In some cases, a single question such as, “How much does it cost to hire a personal injury lawyer?” might be worth an entire blog post. In other instances, you can toss several FAQs into the same category and create a single blog post with all of them
3. Making the Most of Artificial Intelligence Tools
According to the American Bar Association, law firms aren’t all the way there yet when it comes to working with artificial intelligence tools, but they’re getting closer. The ABA reports that while just 15% of law firms used AI tools in 2022, that number jumped up over 20% in 2023.
Using AI tools on behalf of your law firm doesn’t mean simply asking AI to write blogs and posting them. This is not one of the winning content marketing trends 2024 offers. If you take this approach, it could hurt your law firm’s marketability.
If you take this approach, it could hurt your law firm’s marketability.
Instead, look into using AI tools to help you:
- Come up with interesting blog ideas
- Create outlines for articles that will appear on your website
- Analyze the data for your law firm’s content to develop data-driven strategies
4. Taking Advantage of Search Generative Experience
Google facilitates about 8.5 billion searches globally each day. And the tech giant does more than just spit out results arbitrarily.
Google is constantly improving its search engine to provide people with the information they’re trying to track down.
Most recently, this meant embracing AI integration and introducing Search Generative Experience.
SGE uses AI to:
- Determine user intent
- Pull information from a variety of solid sources
- Deliver more personalized search results
Take advantage of Search Generative Experience by creating the highest-quality content for your law firm’s site. We could see this being one of the content marketing trends that stick around for years.
5. Starting a Podcast Featuring Interactive Content
As of September 2024, there are about 3 million active podcasts. Collectively, they include more than 71 million podcast episodes.
This might suggest that the last thing the world needs is a new podcast. But there is a reason why so many podcasts have popped up seemingly out of nowhere: They’re cost-effective and can serve as excellent marketing tools.
Launching a podcast can also put you in a position to create more interactive content that will connect you with your law firm’s clients. You can take questions from listeners and invite guests to appear on your show to discuss legal topics.
You can take questions from listeners and invite guests to appear on your show to discuss legal topics.
6. Shooting Short-Form and Long-Form Video Content
Businesses have been using video content to market their companies for years, and it doesn’t look like this will change anytime soon. So many companies continue to use short-form and long-form video content as part of video marketing strategies.
These days, an effective way to market your law firm through video content is by going “live” on social media platforms like Facebook and Instagram to talk about the legal topics clients care about. Lawyers joining TikTok and trying to go viral is also one of the leading content marketing trends 2024 can offer.
7. Pushing To Post Plenty of Social Media Content
A 2022 study performed by the American Bar Association suggested that nearly 90% of law firms have a social media presence. If your law firm still hasn’t embraced social media, it’s time to change that.
Furthermore, your law firm should post as much social media content as you can while varying your approach. Some things you can post to your law firm’s social media accounts include:
- Links to blogs from your website
- Highly shareable video content
- Links to legal current events with personalized reactions
Use your social media accounts to interact with those who leave comments, likes, etc. for your law firm, too.
Embrace the Content Marketing Trends 2024 Provides for Lawyers
Separating your law firm from the pack is difficult. Utilize the best content marketing trends 2024 has to offer to get results.
Rely on Forward Push Marketing & Advertising to provide your law firm with the marketing services it needs as well. Contact us for assistance or continue browsing through our blog to get great content ideas for attorneys.
