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The Benefits of Digital Marketing for Family Law Firms

By Marc Apple   ●    October 19, 2024   ●   5 min read

digital marketing for family attorneys

Table of Contents

TL:DR Family law firms should invest in effective digital marketing strategies to reach more clients, reduce their client acquisition costs, instill trust in potential clients, and enhance the client experience.

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It wasn’t long ago that print ads, billboards, TV commercials, and radio spots were some of the only ways for family law firms to reach potential clients.

With the advent of digital marketing for family lawyer practices, there are now countless new avenues that attorneys can use to generate new leads. Family law digital marketing has revolutionized the approach to attracting clients, providing more cost-effective and personalized strategies.

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Ready to discover the top 5 benefits of digital marketing?

Let’s dive in.

1. Reach More Clients

Traditional advertising channels were difficult, if not impossible, to control. You couldn’t pinpoint who would see a billboard or hear a radio commercial. Basically, marketers had to cast a very wide net and hope to catch a few qualified clients by having a compelling message.

Digital marketing for family lawyer practices, on the other hand, allows for a laser-focused approach. Pay-per-click (PPC) advertising can be specifically targeted based on age, marital status, location, and interests.

Further search engine optimization (SEO) and local SEO strategies give lawyers another edge because these methods allow for new clients to find you simply by entering a keyword word or inquiry into the search bar of Google (or one of the other search engines).

2. Reduce the Cost of Client Acquisition

If you’ve ever bought a television spot, radio commercial, or billboard, you know how pricey it can be. What’s even more frustrating is that there is no guarantee of results, and the performance data you receive is negligible.

Digital marketing has massively reduced the cost to advertise (and, therefore, acquire a customer) because there are so many channels to utilize, and the targeting has gotten hyper specific.

Many advertising options will only charge your law firm if someone clicks on your ad or fills out a lead form.

As a result, digital marketing for family lawyer offices has gotten much more streamlined and efficient.  

3. Build Trust and Credibility

Being seen as trustworthy and an authority is critical for any profession, and it’s especially true for family law attorneys. One of the most effective ways to establish trust and credibility is by having multiple touchpoints with leads and clients.

From a traditional marketing standpoint, this is extremely challenging, but digital marketing for family lawyer firms makes it easy.

There’s no shortage of ways to build rapport with clients digitally, including:

  • Building a website that showcases your expertise
  • Publishing positive reviews
  • Engaging in social media marketing
  • Executing a content marketing strategy that includes videos and blogs
  • Sharing press releases about notable case wins

Each of these strategies can accelerate the timeframe between when a potential client discovers your law firm and when they ultimately decide to become a client. Online reputation management can be a vital game-changer when it comes to client acquisition.  

4. Improve Client Communication and Engagement

Communication is critical, especially in the family law arena. Similar to the concept of having multiple touchpoints to build credibility, this same approach can be adapted to improve communication with current clients and engage with new and potential clients.

For example, a digital marketing for family lawyer strategy could entail being in touch daily with your community by posting on social media, creating YouTube videos, and sending email newsletters and auto-responders.

The importance of digital marketing is also evident when existing clients also benefit from timely digital communication and easy-to-use web forms and online chat. Instead of having to do everything over the phone, with paper forms, and through snail mail, digital marketing provides the tools for instant communication to delight your clients.

5. Receive Better Customer Insights

It can be intimidating to attempt to gather data and then garner meaningful insights from it. The advent of digital marketing, however, has also provided marketers with ample tools to discover what’s working (and, more importantly, what isn’t working).

For example, Google Analytics can deliver intelligent website data that includes, but is not limited to:

  • Visitor demographics (age, location, gender, etc.)
  • Your most popular web pages
  • How visitors are using your website
  • Which pages drive the most conversions
  • What ads or blog posts have been most effective
  • Which social media channels drive the most traffic to your site
Confident woman holding book on gray background

Google Analytics is just one tool that lawyers can use to get data.

There are also numerous third-party tools as well as insights and analytics from each of the online advertising and social media platforms.

Frequently Asked Questions

1. Can digital marketing help me attract local clients?

Yes, definitely. Local SEO strategies can bring an influx of new local clients into your practice. Tools like Google Business Profile and online directories can make your firm easily discoverable online. You can also do local advertising online to drive new clients to your website and legal practice.

2. How long does it take to see results from digital marketing efforts?

The answer to this question is the proverbial, “It depends.” Some of the biggest factors that influence this timeframe are the competitiveness of your market and the specific online strategies you use. For example, it may take longer to see results with SEO or social media marketing because it requires building a foundation and being consistent.

PPC advertising, however, can work almost instantly if the ads created are effective and there is enough budget allocated to reach your audience.

3. Is digital marketing for family lawyer practices cost-effective if the firm is smaller?

Absolutely! The flexibility of digital marketing allows you to have complete control of your budget. You can start conservatively and scale when you discover what’s working. The advanced targeting options also reduce the waste associated with traditional marketing, meaning you can spend your marketing dollars more efficiently.

Start Reaping the Benefits of Digital Marketing Today

At Forward Push Marketing & Advertising, we help firms of all sizes leverage the power of digital marketing by creating a fully custom strategy that brings in new clients that legal teams enjoy serving. For more marketing tips for family law firms or to begin implementing a winning digital marketing for family lawyer strategy, contact us to schedule a consultation.

Marc Apple - Forward Push Law Firm Marketing
Article By

Marc Apple
Partner & Founder

Marc Apple is a Law Firm Marketing Expert, Author, and Partner and Founder of Forward Push Law Firm Marketing, an Inc. 5000 award winning agency dedicated to helping sole practitioners and small law firms grow their practices through strategic marketing. With a background in Fortune 500 marketing, his expertise in integrated marketing strategies has helped countless attorneys and law firms build a strong online presence and expand their client base.