Marketing

A Glossary to Improve Your Performance Online Improving your SEO requires going deep into the optimization wormhole-filled with terms you may have never seen before. HTML? HTTPS? XML? Even if you’ve heard these letter combinations before, knowing exactly what they are and how they support healthy SEO strategies can help you improve your website’s performance.…

Everything: Content & Social is happening in just a few weeks, and we’re looking forward to the variety of content marketing and social media strategies that are about to converge. In an ever-changing field like marketing, it’s important that we keep learning new techniques. The better we learn, the better we can serve our team…

Geofencing marketing is a growing sector of local advertising, and it has the results to support its growth. What was once mostly known for custom city Snapchat filters has now become a robust marketing technique to reach people with great specificity. Geofencing marketing gives you the opportunity to reach people based on a device’s location,…

Finding the ideal marketing budget is one of the biggest difficulties for many companies, and as a result it often gets overlooked. While the company is increasing the sales team and growing in other areas, the marketing budget is often forgotten and what money is allocated isn’t used in the best way. In order to…

What Are Yelp Ads? Yelp Ads provides enhanced profiles, improved metrics, and targeted paid advertising for your small business. According to a Nielson 2016 study, 74 percent of consumers searching online for a local business turn to a review site before making a purchase. In addition, 79 percent of users who make a purchase at…

Website devaluation is a hot SEO topic today, and it’s an important step when considering your company’s online presence. Google releases algorithm updates regularly, which means what may have worked six months ago is no longer a white hat SEO tactic. Improving your startup’s SEO is a long-term process, so be wary of anyone selling…

Video is an important piece of your small business’ marketing strategy, and it’s important that they’re the right length for every use. There is a bevy of content available on social media, which means it’s critical that you create unique videos. When people love your content, they will be more willing to buy from you.…

While some may say print advertising is dead, we say it can still be a successful advertising tool for small businesses. For local companies, you have the advantage of reaching your community in a uniquely local medium. When looking for an ROI on your advertising budget, these are the tips to remember.   Diversify Your…