Healthcare Marketing
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Today, Everyone Researches Everything Online
Seeking out medical services and care is no exception.
But how do you make sure clients looking for healthcare are finding you first?
That’s where you need an agency with solid experience in digital marketing for medical providers. We work with doctors, mental health providers, cosmetic surgeons and other medical specialists to implement online strategies that work in these competitive fields.
Learn more on why healthcare professionals trust Forward Push with their marketing.
Website Design
Project your practice on a site engineered to draw leads and convert visitors into satisfied patients. Build a website that works hard at finding and convincing people to see you.
Social Media
Cultivate your online reputation with curated posts that build credibility and trust in your practice. A social media strategy will help you communicate your expertise and connect with new patients.
Search Engine Optimization
Driving organic search through active strategy, keyword research, and content creation. Implement SEO methods that are tailored to the specific demands of the competitive medical landscape.
Pay Per Click Advertising
Being at the top of a Google search is important and the quickest way to get there is through PPC advertising. Make the most of your investment and bring in leads most likely to convert.
Social Media Advertising
Reaching new patients goes beyond your website and search. Appear in your client's social feeds to remind them of your practice, what you provide, and much more.
Content Creation
Drawing in new patients depends on a strong content strategy. Create articles, newsletters, podcasts and videos to win the trust of those considering your practice.
Make Sure Your Healthcare Marketing Is Done Right
You may have worked with other marketing firms or tried out some common healthcare advertising strategies yourself.
We talk to a lot of healthcare professionals who see traffic from these efforts but disappointing numbers of actual new clients.
Don’t Make These Common Medical Practice Marketing Mistakes
You may have worked with other marketing agencies or tried out some advertising strategies yourself. We talk to a lot of doctors and therapists who see traffic from these efforts but not that many actual new clients.
The Problem?
Ineffective Messaging
A failure to convey the strengths and specializations of your practice affects whether patients will entrust you with their care. Your website, ads, and online persona need good messaging that conveys who you are and urges clients to seek your help.
Ineffective Strategy
No digital strategy. In order to get noticed in the crowded healthcare landscape, you need data-driven tactics and an in-depth understanding of how online medical marketing actually works.
Ineffective Targeting
You’re not effectively targeting the clients most likely to hire you. A too-broad campaign can be expensive and waste your time and money on poor-quality leads – you need a focused and fine-tuned approach.
As healthcare marketing specialists, we know what works and what doesn’t, and we know how to target the clients who are looking for you. Forward Push will bring you qualified leads using agile and informed strategies, delivering quality over quantity with every campaign.
How to Choose a Healthcare Marketing Agency
Proven Healthcare Industry Experience
An Agency that Knows How to Market Healthcare
Marketing to people who are looking for medical services is different than selling shoes or promoting a startup. The client base is very specific, the market can be quite competitive, and the bigger providers have lots of money to spend.
You need an agency with proven healthcare industry experience to give you that winning advantage. A good medical marketing agency will know exactly where to focus your marketing efforts and budget, so you won’t waste resources on things that don’t help much in the end. They will also work to find new and innovative ways to make you stand out in a crowded field.
Don’t Be Like Every Other Healthcare Provider On The Internet
The fact is there are a lot of healthcare providers competing against you. Will you be right there when clients are looking and make an impression when it matters most?
Contact Forward Push now and become the provider searchers reach out to when they need your specialization.
Avoid The Cookie-Cutter Approach
An Approach That Fits You
Try to avoid agencies that take an all-purpose approach and pick a marketing partner who takes time to understand who your clients are. When it comes to your marketing, the wrong approach can be worse than no effort at all.
The best agencies will present you with a custom plan, forged from experience in the healthcare market and an understanding of your particular specialization. You should also have a say in how your marketing talks to clients, to maintain the personal touch that sets your practice apart.
We Present Clear Results
A Partner In Collaboration And Reporting
Some agencies will take over your digital marketing without consulting you on strategies or presenting clear results. A good partner will discuss your goals and expectations first and then design a strategy that’s tailor-made for you.
Your healthcare marketing agency should always keep you informed and show you exactly how your campaigns are working. They should also be agile, pivoting quickly toward successful efforts and away from those that don’t.
Why Should You Choose Forward Push As The Digital Marketing Agency For Your Practice?
We can help you succeed in the online marketing arena and bring in new and returning clients. These are the advantages you get when you hire Forward Push.
An Advanced Approach
Expert Digital Marketing Solutions for Healthcare
Using the latest technology and our expert knowledge of digital strategies, we can help you land more quality clients from your internet marketing. From a new website designed to increase phone calls to SEO strategies that drive traffic to your website to Google ads that compete with your biggest competitors, you’ll get everything you need to succeed.
We’re Big On Sharing
Detailed Results Reporting
We’re big on sharing and we’re 100% transparent which is why you’ll have access to our 24/7 leads and marketing portal. At a moment’s notice, you can see how your campaigns are doing and what you’ve spent. Our weekly and monthly team meetings will give you a deeper understanding of your campaign’s performance.
Satisfied Clients
Healthcare Industry Marketing Knowledge
We have a lot of satisfied healthcare clients and many years of experience serving the industry, so we know our way around the tactics that work. Don’t settle for an agency that takes a generalist approach to marketing – our team is highly experienced at marketing specifically for the healthcare professions.
Still Hesitant About Trying A Digital Marketing Strategy?
Maybe you think digital marketing will be too costly or that you won’t be able to compete with larger practices. Or you worry that online advertising won’t adequately convey your strengths and personalized approach.
The fact is that you need a digital strategy, and that strategy can and should be cost effective, competitive and completely centered on who you are. Here’s why you need to embrace digital marketing for your healthcare practice.
People will want to learn more about you and your services even if they heard about you from a traditional referral. From your medical practice website to your Healthgrades and/or Psychology Today profiles, everything about your online presence needs to build trust and make a good impression.
If you have a limited online presence or a dated-looking website, you run the risk of looking unprofessional, not entirely legitimate or simply behind the times.
A strong website and a trustworthy online presence buttressed by positive reviews will help clients get to know you and decide if you’re the right fit for them.
Online content marketing provides valuable information for both your current and prospective clients. It can be used to demonstrate your knowledge of your field, to educate your clients and also to show the positive results of your work.
The return on investment for digital is better than TV, radio, direct mail and outdoor.
Your website content is always up, so it can work day and night to bring in new leads for your healthcare practice. And targeted advertising techniques like Pay Per Click and social media ads are continually optimized to lower your cost and increase their return on investment.
An added benefit of digital marketing for healthcare providers is that it is more discreet and info is easier to access in private. This can be better when you’re trying to reach out to those with sensitive health care issues.
Advertising on Google, Facebook, and other online platforms will allow you to target precise demographics, so you get higher quality leads rather than just volume that takes up the time and energy of your team.
You can find your ideal clients online and tailor your ads to their specific wants, tastes and needs. This ultimately leads to greater interest from those who see your ads and to better conversion rates, too.
Unlike offline marketing efforts where it’s hard to calculate success, digital healthcare marketing lets you closely track your metrics. You can see data on leads and conversions and learn which campaigns and tactics are yielding results.
Your clients are on there, your competitors are on there – you can’t afford not to be actively engaged online, too. The internet is where people turn when they need a doctor or therapist and your practice needs to be right there when they do.
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Marketing for
Healthcare Providers
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