Legal
Why Law Firms Still Advertise
How big do the wins in your firm need to be to move the needle? 🤔 What if your “failures” were just as effective at driving up brand recognition, profits, or whatever KPI you’re chasing this quarter? I recently saw a comment here on LinkedIn by someone we’ll call Tanya (because that was her name).…
Read MoreForward Push Wins Vega Award for Excellence in Podcast Production
Atlanta based digital marketing agency, Forward Push, has won a coveted Vega Award for excellence in podcast production. The Vega Awards celebrate the best work of digital and creative professionals and marketing agencies from around the globe. The awards are judged by a panel of international industry experts. “At Forward Push, we have always believed…
Read MoreGetting the Right Mix of Marketing Strategies for Your Law Firm
Forward Push’s Marc Apple Talks Legal Marketing Fundamentals With Attorney Stephen Seckler On The Counsel To Counsel Podcast. Stephen Seckler’s Counsel to Counsel is a podcast for attorneys looking for career advice and business guidance. Marc Apple is the founder of full-service law firm marketing agency Forward Push and an expert digital marketing strategist. The…
Read MoreWhy SEO Matters For Law Firms
Optimizing Your Website is Critical to Your Success Search engine optimization (SEO) is the foundation of any comprehensive digital marketing plan. When it comes to promoting yourself online, it seems like every lawyer is the “best” lawyer – or at least competing for that designation. It’s not enough to hope Google thinks you’re the best…
Read MoreWhy Your Law Firm Should Have a Blogging Strategy
If you’ve heard that blogging is dead – fallen victim to social media – rest assured that blogging to attract more clients and cases to your law firm is a strategy that is very much alive and well. In fact, over 77% of internet users still regularly read blogs, and businesses that have a strong…
Read MoreLocal SEO for Law Firms
More and more people are searching for professional service providers “near me.” This type of search activity led to the development of local SEO which can be considered a sub-discipline of traditional SEO. Estimates put nearly half of all Google searches in the local category and that’s why it is critical that you develop a…
Read MoreEssential Guide to Instagram for Lawyers
If you’ve never considered Instagram for anything other than sharing pictures of your dog or your last brunch, you may want to reconsider how effective Instagram is for creating brand awareness and driving likes and followers directly to your law office website. Granted, Instagram isn’t right for every practice area – only 20.6% of people…
Read MoreFacebook for Lawyers: Optimize Your Business Page to Win New Clients and Cases
Facebook is one of the largest social media platforms with over 300 million active users in the United States each month. You would be hard pressed to successfully argue your ideal client – regardless of your niche or practice area – isn’t on Facebook. Even with new privacy policies in place, Facebook still collects a…
Read MoreHow to Generate Internet Leads for Your Law Firm
Online Lead Generation for Successful Law Practices It wasn’t too long ago that all a lawyer needed to do to find clients and be successful was to hang a shingle and take out an ad in the Yellow Pages. It’s not that simple now. Competition is fiercer than ever, and your potential clients have more…
Read MoreHow Online Reviews Can Attract More Cases and Clients to Your Law Firm
“I called you because I read an online review.” It happens more often than you think, and if your law office isn’t building up a review culture, your competitors will soon be getting the exact clients and cases you need to grow your practice. People used to just reach out to friends and family to…
Read More16 Tips To Win More Law Clients With Pay Per Click Ads
Our Best Tips to Dominate PPC So You Can Grow Your Law Practice Legal remains one of the most competitive industries and it isn’t cheap to target keywords that will start bringing in high-quality leads. When you’re looking at spending $5-300 or more per click, you want to get your ads and targeting right from…
Read More10 Benefits of Social Media Marketing for Law Firms
Why Social Media Matters for Growing Your Law Practice The first place your next client is going to look for a lawyer is online. As part of their research, potential clients are checking you out everywhere – including on social media. As a result, these platforms have become some of the most effective digital marketing…
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