Legal
Generate Qualified Leads for Your Law Practice From Video
The Essential Video Library The law is a competitive space. It can be a challenge to stand out from your competition, but you can get an advantage by creating a library of essential videos. These four videos give you a platform to demonstrate your expertise, explain your love of the law, help new clients settle…
Read MoreStrategic Law Firm Marketing
The Essential Guide to Finding New Clients Online Every law practice wants to attract more clients and cases. But you didn’t go to law school to be a digital marketing expert. With all the options out there, it’s hard to know where to start, let alone how to develop a successful online marketing plan for…
Read MoreA Guide to Growth Marketing for Law Firms
How to Use Creative Strategies and Analytics to Grow Your Legal Practice You’ve seen the basic marketing strategies other firms use to promote their law practices: the respectable website, a general Facebook presence, maybe a few digital ads placed here and there. But what if you want to really grow your firm’s client base and…
Read MoreGoogle Screened Ads for Law Firms
Whether you have a comprehensive online marketing plan for your law firm or are just beginning to grow your digital strategy, you’ll want to look into Google’s Screened program. In short, Google Screened lets prospective customers know your firm has been vetted by Google through extensive background and licensing checks. This credential, signified by a…
Read MoreHow to Use Testimonials and Reviews on Your Law Firm Website
Dos and Don’ts of Law Find Client Reviews Testimonials and reviews can be powerful motivators for potential clients — but do you know how to use them to maximum effect on your law firm website? Well-presented and properly deployed testimonials can be used to build trust, assuage fears and nudge the hesitant to reach out…
Read MoreThe 2021 Complete Guide to Law Firm Websites
What You Need to Know to Beat Your Competition You’ve done the work, grown your practice and fought hard for your clients in court, but do you know how to keep those clients coming in? The foundation of any effective law firm marketing strategy begins with a strong website. Why does a law firm need…
Read MoreWhat Makes a Great Law Firm Website?
8 Pages Your Website Must Have Transcript from the video: This is Your Marketing Minute, and today I have a special episode for lawyers. Today we are going to talk about law firm websites in particular. What are the 8 pages every law firm website should have? And these are the minimum, the bare minimum…
Read MoreHow to Use Video Marketing & YouTube for Lawyers
This article was updated June 2020. What Lawyers Need to Know About Video Marketing Today, YouTube is for far more than viral challenges. It’s a valuable way to reach potential clients. By choosing the right topics and including a call-to-action, you can begin to take your part of the 300 hours of video uploaded every…
Read MoreCan a Law Firm Survive Without Marketing?
As a law firm, your growth and success depend on effective marketing strategies tailored to your unique needs. While relying solely on word of mouth may bring some clients, investing in a comprehensive marketing plan will accelerate your firm’s growth potential. In this article, we will explore the indispensability of marketing for law firms and…
Read MoreHow to Get New Clients for Your Law Firm Through Blogging
Share Your Legal Knowledge People look for lawyers in times of crisis, and in today’s search engine-focused world, that search is done online. When law firms create blog content focused on their specialty, they can bring in website visitors who need help during that time. They get the information they need, and if they’re ready…
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