Legal

A single keyword focus isn’t enough if you want your law firm to get seen at the top of a Google search. Google’s used semantic analysis to get better and better at returning relevant search results. And marketers who have embraced semantic search for their clients have leapfrogged over competitors by focusing on consumer language…

I’ve always believed that embracing technology is the key to staying ahead in any industry, and the legal sector is no exception. What Bloomberg Law Has to Say A recent survey by Bloomberg Law has shed light on some fascinating trends that I couldn’t help but share. Rapid Adoption of Generative AI: In just a…

It’s always good advice to stay focused on your own path. But when it comes to marketing your law firm, particularly SEO, ignoring your competitors’ moves can actually hinder your success. Imagine you’d been steadily ranking in search results…when suddenly, your position takes a hit. It could be a new algorithm tweak affecting your visibility,…

It’s no secret that missteps in your legal marketing SEO strategy can quickly become a source of great frustration. Chasing after prominent keywords can take too long to make a significant impact. In fact, it can drain you of valuable time and money without ever delivering the traffic your law firm needs. If You’re Office…

“Oh, pay-per-click ads didn’t work for our practice area.” I hate to hear that because it’s probably true…but it didn’t need to be. But Aren’t They Effective? Google ads for law firms are actually one of the most effective ways to drive traffic to your firm’s website or dedicated landing page, but there are common…

Best Legal Conferences for Q3 and Q4 2023 Staying up-to-date with the latest knowledge, technology, and networking opportunities is essential for lawyers and key law firm staff. Legal conferences provide a unique platform for growth minded legal professionals to gather, learn, and share insights that can significantly impact their careers and firms. As big travel…

In the digital age, law firms are constantly seeking innovative ways to reach potential clients. One such avenue is Google’s Local Services Ads (LSAs), which includes a feature known as Google Screened. This tool can be a game-changer for legal marketing, but it’s essential to understand its intricacies to maximize its benefits. Features and Benefits…

The key to doing more while working less…   …plus, lunch and networking?   That sounds perfect.   We are a sponsor of the Atlanta Bar Sole Practitioner/Small Firm Section and I really look forward to sitting in on the presentations.   Especially when you have someone with the energy and expertise of Nkoyo-Ene Effiong…

How To Do It Right Last year she made the big decision to strike out on her own.   Determined to establish herself as a top solo tax attorney while building a thriving practice.   She knew working with legal marketing experts who understood her strengths and could communicate her value proposition effectively would be…

Not every law practice can wait on SEO to start serving up highly qualified leads from organic traffic. Especially if you want to explore a new practice area or grow your client base this year. To build momentum, most lawyers need to run strategic ad campaigns designed to appeal to the right prospects at the…

It’s like your best friend looking over your shoulder… and your friend is either a total enabler or the best curator of fresh content EVER. I’m talking about the FYP on TikTok, of course. It isn’t just your FYP that is such a marvel though. TikTok is actually a surprisingly underrated but highly effective search…