Legal
The Problem With Law Firm Paid Marketing Ads
Not every law practice can wait on SEO to start serving up highly qualified leads from organic traffic. Especially if you want to explore a new practice area or grow your client base this year. To build momentum, most lawyers need to run strategic ad campaigns designed to appeal to the right prospects at the…
Read MoreTikTok For Lawyers. Yeah, It’s A Thing.
It’s like your best friend looking over your shoulder… and your friend is either a total enabler or the best curator of fresh content EVER. I’m talking about the FYP on TikTok, of course. It isn’t just your FYP that is such a marvel though. TikTok is actually a surprisingly underrated but highly effective search…
Read MoreWhy Law Firms Still Advertise
How big do the wins in your firm need to be to move the needle? 🤔 What if your “failures” were just as effective at driving up brand recognition, profits, or whatever KPI you’re chasing this quarter? I recently saw a comment here on LinkedIn by someone we’ll call Tanya (because that was her name).…
Read MoreForward Push Wins Vega Award for Excellence in Podcast Production
Atlanta based digital marketing agency, Forward Push, has won a coveted Vega Award for excellence in podcast production. The Vega Awards celebrate the best work of digital and creative professionals and marketing agencies from around the globe. The awards are judged by a panel of international industry experts. “At Forward Push, we have always believed…
Read MoreGetting the Right Mix of Marketing Strategies for Your Law Firm
Forward Push’s Marc Apple Talks Legal Marketing Fundamentals With Attorney Stephen Seckler On The Counsel To Counsel Podcast. Stephen Seckler’s Counsel to Counsel is a podcast for attorneys looking for career advice and business guidance. Marc Apple is the founder of full-service law firm marketing agency Forward Push and an expert digital marketing strategist. The…
Read MoreWhy SEO Matters For Law Firms
Optimizing Your Website is Critical to Your Success Search engine optimization (SEO) is the foundation of any comprehensive digital marketing plan. When it comes to promoting yourself online, it seems like every lawyer is the “best” lawyer – or at least competing for that designation. It’s not enough to hope Google thinks you’re the best…
Read MoreWhy Your Law Firm Should Have a Blogging Strategy
If you’ve heard that blogging is dead – fallen victim to social media – rest assured that blogging to attract more clients and cases to your law firm is a strategy that is very much alive and well. In fact, over 77% of internet users still regularly read blogs, and businesses that have a strong…
Read MoreLocal SEO for Law Firms
More and more people are searching for professional service providers “near me.” This type of search activity led to the development of local SEO which can be considered a sub-discipline of traditional SEO. Estimates put nearly half of all Google searches in the local category and that’s why it is critical that you develop a…
Read MoreEssential Guide to Instagram for Lawyers
If you’ve never considered Instagram for anything other than sharing pictures of your dog or your last brunch, you may want to reconsider how effective Instagram is for creating brand awareness and driving likes and followers directly to your law office website. Granted, Instagram isn’t right for every practice area – only 20.6% of people…
Read MoreFacebook for Lawyers: Optimize Your Business Page to Win New Clients and Cases
Facebook is one of the largest social media platforms with over 300 million active users in the United States each month. You would be hard pressed to successfully argue your ideal client – regardless of your niche or practice area – isn’t on Facebook. Even with new privacy policies in place, Facebook still collects a…
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