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AI For Law Firms: Good Or Bad News?

By Marc Apple   ●    March 4, 2024   ●   2 min read

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    TL;DR The legal sector is quickly adopting generative AI, with a notable shift from majority inexperience to significant usage for drafting tasks, led by in-house legal departments.

    I’ve always believed that embracing technology is the key to staying ahead in any industry, and the legal sector is no exception.

    What Bloomberg Law Has To Say

    A recent survey by Bloomberg Law has shed light on some fascinating trends that I couldn’t help but share.

    Rapid Adoption of Generative AI: In just a few months, there’s been a seismic shift in attorneys’ experience with generative AI.

    From 63% having no experience in spring to 60% using it by summer! This isn’t just about testing the waters; many are integrating AI into their daily workflows, especially for drafting communications and legal documents.

    In-House Legal Departments Leading the Charge: While both law firms and in-house legal departments are making strides, the latter seems to be at the forefront of AI adoption.

    From developing internal policies on AI to advising on its implications, in-house teams are showing an agility that’s truly commendable.

    Better Communication & Awareness: One of the most heartening findings is the drop in attorneys who are “not sure” about their organization’s stance on AI.

    This indicates a significant improvement in internal communication and awareness over a short span.

    Are Law Firms Resistant To Change?

    While the legal industry has often been viewed as resistant to change, these findings paint a different picture. We’re witnessing a sector that’s not just warming up to AI but actively embracing it.

    And as someone deeply invested in the intersection of legal marketing and technology, I can’t help but feel excited about the potential collaborations and innovations on the horizon.

    Were you surprised by the rapid adoption of generative AI in the legal sector over the past few months? Why or why not?

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    Article By

    Marc Apple

    Marc Apple is the founder of Forward Push, a marketing and advertising agency that helps law firms with creative, research-driven strategies. Known for solving marketing challenges and boosting client count and revenue, Marc offers tailored solutions for every firm. Reach out to discuss how his expertise can transform your marketing, or simply chat about music and BBQ.