Why Pay Per Click Doesn’t Work For Law Firms

“Oh, pay-per-click ads didn’t work for our practice area.”

I hate to hear that because it’s probably true…but it didn’t need to be.

But Aren’t They Effective?

Google ads for law firms are actually one of the most effective ways to drive traffic to your firm’s website or dedicated landing page, but there are common errors that often leave lawyers with less than desirable results.

We don’t make those common errors.

Instead, we operate 1:1 with our PPC clients.

No “one size fits none” approach here because we’ve learned a custom approach is what goes into a winning digital ad strategy.

It’s critical we understand exactly what you do and what your processes look so we pick the right keywords to drive the right traffic with the right expectations right to your door.

What Usually Happens

Big agencies run the right types of campaigns…but on the wrong platforms.

We know you have to go beyond the basics of demographics to understand user behavior to deliver the right ad messages.

Speaking of messages – you don’t convert prospects in a competitive marketplace with weak, generic ad copy.

We know you need a strong professional voice that tells your practice’s story in a way that is compelling to your ideal clients.

Even a brilliant ad can’t fix a disconnect somewhere else in your funnel.

We inspect every digital asset to make sure you’re providing site visitors and potential clients with a smooth and seamless online experience…everywhere.

Finally, we test and optimize.

We use what we learn to make your ads perform better, faster. This drives up conversions and drives down client acquisition costs over time. We reduce ad fatigue and keep associations with your firm’s messaging positive from point of click to point of contact.

Try and Try Again

So, if you think PPC doesn’t work, consider giving it another think.

It’s time to partner with a client focused agency committed to creating PPC campaigns that do work.

Marc Apple

Marc Apple

Digital Strategist

I like inbound marketing strategy, creative design, website development, analytics, and organic and paid search. That's what I write about.