Pay Per Click for Law Firms

You need a well-planned campaign to get a great return on your investment.
The quickest way for lawyers to reach a targeted, motivated audience of clients seeking legal help. 

Have Your Pay Per Click Investment Go Farther
And Get The Results You Want

Plan Test


We start with in-depth industry and competitor research, including keywords and traffic, to craft an effective campaign strategy.

We’ll conduct an analysis of initiatives you’re already running, and work with you to set objectives and long-term goals.

Build Test


We custom build your campaigns on the foundation of our research, to target the right customers and actively pursue your growth goals.

You'll be able to review and sign off on your ad content, budgeting, and campaign strategies, so you can prepare for new leads.

Optimize Test


Once your campaign launches, we’ll keep adjusting them based on performance to make sure you’re getting the traffic you want to see.

You’ll get clear reports and regular updates from your dedicated PPC account manager and have access to support at all times.



Pay Per Click Advertising for Attorneys and Law Firms

Our legal marketing and advertising experts are ready to help you.

A Strategy That Fits
Your Law Firm’s Goals

Good Research

Laying the PPC Foundation

Paid online advertising for lawyers is a very competitive field, so solid research is a must for a successful campaign.

It starts with in-depth research on your ideal audience, pinpointing locations, demographics, search queries, and other factors that will help us target your ads effectively and bring in high-quality leads. Keyword research and competitive research are also important to see what's working for your competitors and use that to optimize your approach.

CRO Paid Advertising Forward Push

Goal-Directed Business Strategies

Building a Pay Per Click Campaign for Your Law Firm

Strategy is all-important to ensuring your PPC efforts will be a success, and we have the expertise to engineer cost-effective approaches and create ads designed to convert.

Building on the foundation of our research, our ads combine targeted and compelling design, strong buyer-focused messaging, mobile-optimized ad formats, and conversion-driven landing page strategy. We also tailor our bidding strategies to fit your budget, cost-per-lead, and lead volume goals.

Understanding The Process and Results

Full Transparency in Reporting

You'll be able to view detailed reports and see the real results from every effort. You’ll have 24/7 access to our portal and the ability to monitor things like number of leads per day or month, actual conversion rates, cost-per-lead and other important metrics. Our team will handle everything for you, but you will always be in the loop.

A Partner In CollaborationAnd Reporting

J. Scott Key

Scott Key And Associates

“The team understood my marketing problem and they worked with me to really figure out what I wanted and needed.”


Informed Decisions

We See What’s Working and Use That

When it comes to paid ads, you can’t afford to just launch a campaign and hope it brings in the results you desire – you need an agile and dynamic strategy to beat out your competitors. That’s why we use technology and careful analysis to monitor our campaigns and adapt to the data that comes in.

Our PPC ad optimization strategies include real-time reporting across search engines, tracked calls and leads, and automatic campaign adjustments based on the latest data.

Qualified Leads

Pay Per Click for Law Firms

Pay Per Click gives lawyers a fast track on bringing in high-quality, highly motivated leads for the firm. Higher quality leads mean higher conversion rates, making the added expense of a PPC campaign a justified one. You will also see results more quickly than with SEO and other efforts.

Because PPC for lawyers specifically is so competitive, however, the bidding budget and cost-per-lead can quickly get out of hand if you don’t know what you’re doing. Or a poorly-targeted campaign may simply yield disappointing results.

Your firm needs a considered, experienced approach to building each campaign and an agile plan to yield a good return on your investment.

Attorney And Law Firm Marketing Knowledge

How We Help You Succeed

Our focused inbound marketing expertise means your campaigns will be strategic, solutions-based and driven by results at every turn.

Reach Audience Test

Reach A Wider Audience

Drive Traffic Test

Higher Quality Traffic

Brand Credibility Test

Stregthen Your Brand Credibility

Boost Content Test

Boost Content Visibility

Marketing Intel Test

Gather Marketing Intel


5 Reasons Pay Per Click Matters for Law Firms


You Get Fast Results

PPC advertising yields faster results than most other digital marketing efforts by putting your firm in front of the right people at precisely the moment they’re looking for your services. While you need to have a good website, strong SEO, social media presence and other digital marketing strategies in place for your law firm, PPC can be a more proactive strategy for bringing in leads for your law practice. It can also bring in a higher volume, and more qualified leads than other methods. PPC is a very useful tool to have in your law firm marketing toolkit.


PPC Ads Are Highly Targeted

One of the best things about pay-per-click ads is how well you can target the clients you’re seeking. Are you looking to reach more clients in a new area of town? PPC can target them. Do you want to bring in more older clients, female clients, people in a certain income bracket, or maybe those seeking a new legal service your firm is offering? PPC can do that, too. Even if you aren’t actively looking to target a certain demographic, PPC targeting will make sure your ads get seen by the searchers most likely to hire you.


Pay Per Click Can Be Very Cost Effective

PPC can be more expensive than some other marketing efforts, but the quality of the leads and the fact that you only pay when a user reaches out can make it a good value for your money. It is much more efficient than traditional advertising, and a well-captained campaign can yield an impressive return on investment for your firm. You just need to make sure your PPC campaign is guided by an experienced hand and monitored closely.


Precision Monitoring

The beauty of PPC is that you really can see what’s working down to the very smallest details. Everything from cost-per-lead, to keywords that work, to times of day when people are most likely to call can be used to optimize every effort. Detailed data on the effectiveness of your ads and actual conversion rates will show you exactly how well your campaigns are working. You simply don’t get this kind of feedback from other types of ads.


Impressive Flexibility

Adjust your campaigns to meet your goals for growth. Start small, then scale up or down as needed whenever you want. You can even use the flexibility of PPC to test and optimize new efforts. Maybe you want to bring in a lot of leads during certain times of year when demand tends to be high, or perhaps your efforts are yielding so much business the firm needs to scale things back. You can adjust the number or leads you get per month, change your budget in an instant and tailor your strategy to meet any set of goals.

Why Should You Choose Forward Push As The Marketing Agency For Your Law Firm?

An Experienced Agency

Law Firm PPC

Pay Per Click has a lot of advantages for law firms, but the expense involved means you need a careful plan. If you don’t have one, you can easily find yourself spending way too much for far too few results. And managing a paid ads campaign takes expertise, time, skills, and effort.

You need a digital marketing agency that has specific experience in law firm PPC. For this competitive arena, you need a team with the skills to create effective ads and landing pages and the experience to sustain a tactical bidding strategy. A well-paid advertising team will know how to perform the right research, where to direct your budget, and how to maintain your campaigns for the greatest success.

Connect Directly with Customers

Measurable Goals

An Advertising Strategy That Fits Your Firm

A good PPC strategy for law firms starts with research into your competitors and into the clients your practice serves. It should also include clear and open communication with you regarding your expectations and goals.

The best agencies will present you with a tailored plan and create benchmarks for measuring success. They should also understand how your ads fit into your larger online marketing strategy.

Optimized with Data and Feedback

Clear and Concise Law Firm PPC Reporting

Your marketing agency partner should provide regular reporting on how your campaigns are working and be able to show you metrics on lead volume, conversion rate, and cost-per-lead.

The marketing team should handle all the work for you and monitor your campaigns closely to maximize their effect. Most importantly, they should ask for and listen to your feedback on how you want your campaigns run – and your budget spent – over time.

We Measure ResultsAnd Adapt

They Wanted To Take Their Marketing To The Next Level

How we helped a law firm grow their leads and drive website traffic through PPC and a full suite of digital marketing services.


Increase In Website Users


Increase In Organic Traffic


CTR On Paid Ads

Years of Experience in Law Firm PPC

Our team has helmed countless PPC campaigns for law firms just like yours and we know how to succeed in this field. The PPC game is always changing and the competition is fierce and flush with cash. Don’t choose an agency without solid law firm PPC experience, or you may find yourself over budget and low on results.

Quality Pay Per Click Campaigns Done Right

Our talented team will forge you a PPC campaign that’s built to succeed. With our in-depth background research, compelling ads and landing pages, and expert monitoring and optimization strategies, you’ll get everything you need to ensure your PPC budget makes the maximum impact.

Legal Who We Help Detailed Reporting

Detailed Reporting, For Results You Can See

You will never have to wonder if your ads are working or whether you’re getting a good value for spend. We’ll give you access to our 24/7 leads and marketing portal and keep you updated with regular reports.

Archie Speights

Speights Law

“We are very busy and I know the very strong surge in business coincided exactly with the time we started working with Forward Push.”


Now Is The Time To
Amplify Your Law Firm's Marketing


Website Design

Project your firm on a site engineered to draw leads and convert visitors into satisfied clients. Build a website that works hard at finding and convincing people to hire you.


Social Media

Cultivate your online reputation with curated posts that build credibility and trust in your firm. A social media strategy will help you communicate your expertise and connect with new clients.


Search Engine Optimization

Driving organic search through active strategy, keyword research, and content creation. Implement SEO methods that are tailored to the specific demands of the competitive legal landscape.

Accelerate Paid Growth Atlanta Social Media Management

Social Media Advertising

Reaching new clients goes beyond your website and search. Appear in your client's social feeds to remind them of your firm, what you provide, and much more.


Content Creation

Drawing in new clients depends on a strong content strategy. Create articles, newsletters, podcasts and videos to win the trust of those considering your firm.

Law Practice Areas We Help


Apellate Law


Bankruptcy Law


Business Formation and Corporation Law


Business Litigation Law


Civil Litigation Law


Class Action Law


Consumer Law


Criminal Law


Criminal Defense Law


Debtor/Creditor Law


Divorce Law


DUI/DWI Defense Litigation


Elder Law


Employee Benefits Law


Employment & Fair Labor Law


Employment Litigation


Estate and Trust Law


Estate Planning & Probate Law


Family Law


General Litigation


Immigration Law


Intellectual Property Law


Mass Tort Law


Medical Malpractice


Merger and Acquisitions


Personal Injury Law


Real Estate Law


Social Security


Tax Law

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Workers Compensation

Are We A Good Fit? Request A Discovery Call.

Speak with Marc

I love meeting new people and sharing how they can use marketing to build their business.

Do you have a half-hour to spend with me?