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How is it Different Than SEO?
Transcript from the video:
This is Your Marketing Minute from Forward Push, and today I wanted to talk to you about SEM, search engine marketing and back in the day, if you were doing SEM, it meant two things.
One, you had a search engine optimization, SEO strategy going and you’re also running paid search ads.
One title, SEM. Well, nowadays, we only refer to the paid search part as SEM, and SEO is its own separate thing. So when you’re doing SEM, typically there are two ways you are going to pay for your ads and let’s go over them.
First off, CPC, costs per click. This is the model that you are probably familiar with.
It’s also sometimes referred to as PPC, pay per click, and more often than not has to do when you’re running ads with Google on Google ads. You pay every time somebody clicks on your ad.
The second way that you can run advertising and how you are paying is CPM, cost per thousand.
This has to do with impressions. How many thousands of people are seeing your ad and you’re paying by the thousands, CPM.
So there we go. Two ways that you’re paying for advertising that fall under SEM, search engine marketing that has to do with the paid side. And then SEO, like we said, is organic. All right, there you go. This has been Your Marketing Minute from Forward Push. I’ll talk to you next week.
By Marc Apple
Marc Apple is recognized as a leader in the marketing industry and has 20+ years of experience helping businesses of all sizes improve their digital marketing. He specializes in website design, SEO, social media, and paid search programs. He is a frequent contributor to other marketing websites and speaks regularly about marketing to small business owners and startups. To learn about Marc and to contact him, visit his author bio page.
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