SEO for Lawyers

Help your future clients find you.
If you don’t have a strong SEO strategy, your competitors who do will get those clients instead.

Rank at the top and stay at the top
with our active SEO solutions

The prettiest website in the world won’t be worth a cent if your target audience never finds it. Good search engine optimization makes sure your website is easy for searchers to find anytime and anywhere they may be looking for your services. Great SEO means you’ll appear head and shoulders above your competitors in search every time.

Target Audience Test

Target your
perfect audience

Reach your ideal buyer where they spend their time online, with perfectly timed and targeted ads designed just for them.

Get Seen At Top Test

Get Seen
at the Top

Help customers get to know you, your products, and your services better with personal and professional video content.

Stay Ahead Test

Stay Ahead of
Your Competitors

With constantly changing rules and customer behaviors, you have to constantly learn and adapt.


Request A Free Consultation Now

Search Engine Optimization Marketing for Lawyers

Our attorney and law firm marketing experts are ready to help you.

Alyssa Whatley

Law Offices of Alyssa Whatley

“They went above and beyond to make sure that every detail was exactly how I wanted it.”

Alyssa Whatley the principal of Law Offices of Alyssa Whatley
Content Strategy for SEO Atlanta

Research Guides

SEO For Law Firms

When it comes to law firm SEO, one size definitely does not fit all. That’s why we start with research, looking at factors like who your ideal client is and what strategies your closest competitors are using successfully.

This in-depth analysis, including buyer personas, keyword and competitive research, lays the foundation for everything to make your marketing successful.

An Active Plan

Tailored to Your Firm

Using background research, develop a tactical SEO approach to help you achieve your goals. Your SEO plan will include a suite of strategies including technical SEO, content creation, off-site SEO, and local business listing management. And since the rules for SEO are always changing, we actively manage all your SEO strategies to make sure they keep working for you.

An Atlanta lawyer holding scales with a thumbs up for legal marketing
A man hitting the search button on a browser to find a business using SEO marketing solutions

Result Driven

SEO Tactics

Keyword-rich, properly-targeted content. Quality backlinks and local listings. A well-coded website built to rank near the top in search. These are the core SEO elements a modern law firm needs to dominate in search.

Our expert team handles everything your firm needs to compete in the digital landscape, providing you with fresh content, site optimization and online reputation management on an ongoing basis.

Transparent Reporting

Results You Can See

Nothing we do is mysterious, so we make it easy for you to see exactly how our SEO strategies are working and what we’re doing to make them even better. You’ll get access to our 24/7 leads and marketing portal, and you can be as involved in the planning and analysis process as you like.

Our team will regularly update you on results and give you a granular understanding of how your SEO tactics are working to lift your rank in search.

We Measure ResultsAnd Adapt

Strategies That Drive Search Traffic Right To Your Doorstep

You want actively managed SEO that shows real results and brings in the leads.

We develop targeted strategies based on who you are and who you’re trying to reach.

Local SEO Atlanta Law Firm

Right Time, Right Place

Local Search

Searching online is the main way people look for legal representation today, and the competition in most local markets can be fierce. Having a solid reputation and a respectable website is no longer enough. You need your law firm to rank near the top – preferably on page one - in local search.

That’s where SEO becomes so important. Search engines are dedicated to providing useful, quality results when people search, and SEO is the set of things you can do to help Google and others know when to show your law firm website listing.

The way search engines rank sites is always changing, and the technical side of SEO can be quite confusing, so having an expert SEO team to help your law firm site rank well can make all the difference.

Want to Stay Competitive?

Be The Lawyer People Find

SEO for law firms is both highly local and highly competitive. Since most people seeking legal help need a firm close to where they are, local listings on Google My Business, local keyword-based content, and local reviews and directories play a big role in law firm SEO. And the fact that it is so local means the competition with other local law firms can be fierce.

Quality written content in the form of website copy, blogs and guides is one of the biggest drivers of search engine rankings for law firm websites. Regularly updated, keyword-researched content should be central to your law firm SEO strategy.

Optimizing your law website for user functionality and search engine indexing and crawling is also essential for SEO. Mobile-optimized, responsive sites expertly coded to load quickly will rank the best, so you need to make sure your site has good technical SEO. Quality backlinks and internal linking will help you stay in Google’s ranking good graces, as well.


J. Scott Key

Scott Key And Associates

“The team understood my marketing problem and they worked with me to really figure out what I wanted and needed.”

Lady Justice

5 Reasons SEO Matters for Law Firms


It Helps the Right People Find You

You and Google share the same goal: you both want people looking for your services to be able to easily find your site. Google’s set of ever-changing rules for website SEO exists for a purpose – to provide useful results for searchers and penalize sites trying to game the system. Following best practices for law firm SEO and having a strategy helps you target and draw in exactly the visitors you want. You just need to learn how to play this sometimes-complicated game.


More Visitors Means More Clients

The more targeted leads make it to your website, the more likely you are to gain new clients for your firm. SEO not only acts as a beacon for searchers, it can also help you convert those searchers into leads. Good UX and targeted, useful content keeps visitors engaged and builds your credibility so people feel comfortable hiring your firm.


Ranking High Helps Your Firm’s Prestige

People tend to trust the firms that rank highly in search because they trust Google to give them good and trustworthy results. Ranking on the first page boosts your firm’s credibility considerably, and being near the top makes people more likely to click through. Searchers also trust organic search more than paid ads or pay-per-click, so you get an added value money just can’t buy.


SEO is Cost Effective

Search engine optimization costs considerably less than other digital marketing efforts and provides a very good return on investment. In the crowded and competitive law firm pay-per-click market, for instance, it can be easy to spend a lot of money chasing down quality leads. Law firm SEO does require time, effort and expertise, but the rewards are more than worth it.


You Need SEO to Compete

Even if you don’t have an SEO strategy, your competitors certainly do, and those firms will rank above you consistently every time. You simply cannot expect to do well in local search without an SEO plan in place. Google and other search engines do everything they can to democratically provide good suggestions when people search for law services, but you need to do everything you can on your end – including blogging, backlinking and good coding – to beat your competitors in search.

How to Choose a Law Firm SEO Agency


An Agency that Successfully Works with Law Firms

Marketing to people who are looking for a local attorney is not like promoting a hot new startup or selling retail. The client base is more narrow, the market is highly competitive, and the bigger firms have lots of money to spend.

You need an SEO agency with proven legal industry experience to give you a winning edge. A good law firm SEO agency will know exactly where to focus your search marketing efforts and budget, so you won’t waste time and money on things that don’t help you in the end.

A Partner in Collaboration and Reporting

Some agencies will take the wheel on search marketing without consulting you on strategies or presenting clear results. You should be able to discuss your short-term goals as well as long-term strategies and have a voice in how your budget is directed and spent.

The right marketing agency will keep you in the loop and show you exactly how your search campaigns are working, pivoting quickly toward successful efforts and away from those that don’t.

A Partner In CollaborationAnd Reporting
An Approach That Fits You

An Approach That Fits You

Try to avoid agencies that take a cookie-cutter approach and pick a law firm SEO partner who takes time to understand your client base. When it comes to your marketing the wrong approach can be worse than no effort at all.

The best agencies will present you with a custom plan for your firm, forged from experience in the law firm marketing arena and a knowledge of your practice areas and focus. You should also have a say in how your marketing talks to your clients, to maintain the personality and consistency your firm is known for.

Why Should You Choose Forward Push as Your Law Firm’s SEO Agency?

Below are some of the ways that we can help your firm succeed in the online marketing space and gain new clients.

Expert Digital Marketing Solutions

Expert Digital Marketing Solutions for Law Firms

Using the most advanced technologies and know-how, we can help your law firm land more quality clients from search engine optimization. We’ll implement SEO strategies that drive traffic to your website and will allow you to compete with the biggest firms.

Attorney & Law Firm Marketing Knowledge

We have a lot of satisfied law firm clients and many years’ experience serving the industry, so we know our way around the strategies that work. Don’t settle for an SEO agency that takes a generalist approach to marketing – our team is highly experienced at search engine optimization for the legal profession.

Connect Directly with Customers
Legal Who We Help Detailed Reporting

Detailed Reporting

We’re big on sharing and we’re 100% transparent which is why you’ll have access to our 24/7 leads and marketing portal. Our regularly scheduled meetings will give you a deeper understanding of your website’s performance.

Creating a Local Law Firm People Know and Trust

How does this law firm stand out by marketing locally and efficiently?


Increase In Website Users


Increase In Search Traffic


Increase In

Now Is The Time To Amplify
Your Law Firm's SEO


Website Design

Project your firm on a site engineered to draw leads and convert visitors into satisfied clients. Build a website that works hard at finding and convincing people to hire you.


Pay Per Click Advertising

Being at the top of a Google search is important and the quickest way to get there is through PPC advertising. Make the most of your investment and bring in leads most likely to convert.


Social Media

Cultivate your online reputation with curated posts that build credibility and trust in your firm. A social media strategy will help you communicate your expertise and connect with new clients.

Accelerate Paid Growth Atlanta Social Media Management

Social Media Advertising

Reaching new clients goes beyond your website and search. Appear in your client's social feeds to remind them of your firm, what you provide, and much more.


Content Creation

Drawing in new clients depends on a strong content strategy. Create articles, newsletters, podcasts and videos to win the trust of those considering your firm.

Law Practice Areas We Help


Apellate Law


Bankruptcy Law


Business Formation and Corporation Law


Business Litigation Law


Civil Litigation Law


Class Action Law


Consumer Law


Criminal Law


Criminal Defense Law


Debtor/Creditor Law


Divorce Law


DUI/DWI Defense Litigation


Elder Law


Employee Benefits Law


Employment & Fair Labor Law


Employment Litigation


Estate and Trust Law


Estate Planning & Probate Law


Family Law


General Litigation


Immigration Law


Intellectual Property Law


Mass Tort Law


Medical Malpractice


Merger and Acquisitions


Personal Injury Law


Real Estate Law


Social Security


Tax Law

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Workers Compensation

Are We A Good Fit? Request A Discovery Call.

Speak with Marc

I love meeting new people and sharing how they can use marketing to build their business.

Do you have a half-hour to spend with me?