What We're Thinking About.
Schema Markup for Law Firms: The Technical Fix That Gets You Cited by AI
Schema markup helps Google and AI tools understand exactly what your content covers. This article explains which schema types matter most for law firms and how they improve AI search visibility.
Schema Markup for Law Firms: The Technical Fix That Gets You Cited by AI
Schema markup helps Google and AI tools understand exactly what your content covers. This article explains which schema types matter most for law firms and how they improve AI search visibility.
Latest articles
The Law Firm Follow-Up System: What Happens After the Consult Ends
Many retainers are lost after the consultation, not during it, when the follow-up process breaks down. This article explains the system that keeps prospects engaged and moves them toward signing.
Personal Injury Law Firm Branding: How to Stand Out When Every Firm Says the Same Thing
Most PI firms use the same language, the same promises, and the same positioning, which makes them blur together. This article explains what real brand differentiation looks like and how it helps a firm stand out.
How Criminal Defense Firms Build Trust With Skeptical Clients
Criminal defense prospects often arrive scared, embarrassed, and deeply skeptical before they ever speak to a lawyer. This article explains how marketing can build enough trust before the first call to help your firm get hired.
What AI Search Looks Like for Smaller but Competitive Legal Markets
AI search isn’t just for major cities. Learn how smaller competitive legal markets can outperform larger metros by building stronger local authority and visibility.
We Asked AI for the Best Lawyer in Denver. Here’s Who It Named.
AI search for Denver law firms favors a few commercial names. See which firms ChatGPT, Perplexity, Gemini, and Claude recommend, and how to get your firm found.
We Asked AI for the Best Lawyer in Columbia. Here’s Who It Named.
In Columbia, AI sometimes can’t tell which Columbia you mean. See which SC firms ChatGPT, Perplexity, Gemini, and Claude recommend, and how to stand out.
We Asked AI for the Best Lawyer in Charleston. Here’s Who It Named.
In Charleston, every AI answer about lawyers cited a directory. See which firms ChatGPT, Perplexity, Gemini, and Claude recommend, and how to get found.
We Asked AI for the Best Lawyer in Boston / New England. Here’s Who It Named.
AI search for Boston and New England law firms favors a few names. See who ChatGPT, Perplexity, Gemini, and Claude recommend, and how to get your firm found.
We Asked AI for the Best Lawyer in Austin. Here’s Who It Named.
AI search for Austin law firms is wide open. See which firms ChatGPT, Perplexity, Gemini, & Claude recommend, and why there’s real room to break in.
When there's something worth saying.
Worth reading.
The arguments we are working through, the patterns we are seeing across law firms, and the specific tactical changes we think attorneys should be paying attention to. No filler. No re-runs.
For attorneys only. One click to leave anytime.
Reading is one thing.
Strategy is another.
On the call
A direct conversation. No pitch deck.
- Your market and practice area
- What you've read and what you're thinking
- Whether Case Gravity fits your firm
- Clear yes or no, with no follow-up nurture sequence