Text or Call Now →
Case Gravity
Sidebar Ai

Your website is running right now. Nobody is there.

Sidebar AI is the presence your website is missing, the one that’s there when you’re not, having the conversation that would have kept that prospect on the page.
The Reality

A prospect found your firm at 11:00 pm. They have a real problem, the kind that doesn’t wait until morning to feel urgent. They landed on your site, read your practice area page, and had a question. Not a complicated question. Something they needed a quick answer to before they decided whether to call.

Nobody answered. There was a contact form. They didn’t fill it out, people who fill out forms at 11:00 pm are rare. There was a phone number. They didn’t call it, it was after hours and they knew it. So they clicked away. They found another firm. They slept on it. In the morning, they called whoever made them feel confident the night before.

That wasn't you.

Sidebar AI is the presence your website is missing, the one that’s there when you’re not.
Without vs With

Same prospect. Same page. Two completely different outcomes.

The visitor who hits silence at 11pm and the visitor who gets a helpful answer are the same person. One clicks away. One stays. One calls you at 8am.

WITHOUT SIDEBAR AI BOUNCED
yourlawfirm.com / practice-areas
About Practice Areas Results
Contact
PERSONAL INJURY
Compensation for serious accidents in Atlanta.
Closed tab · 14s Found another firm. Slept on it. 11:04 PM — Tuesday
WITH SIDEBAR AI CAPTURED
yourlawfirm.com / practice-areas
About Practice Areas Results
Contact
PERSONAL INJURY
Compensation for serious accidents in Atlanta.
Intake captured 4:23 on page · Daniel · 770-555-0144
SB
Sidebar AI Just here to help
Can I ask something?
Of course. What's on your mind?
My ex won't communicate. Do I need a lawyer right now?
11:00 PM
Without Sidebar AI
Late-night legal research is when most people actually decide.
~14s
Average bounce time
When a visitor hits a contact form after hours and nothing else.
8 AM
When they call
Whoever made them feel confident the night before. Make that you.
What Sidebar AI Does

The conversation that happens before the call.

Sidebar AI lives on your website. At any hour, on any day, it is present, available, and capable of having a real conversation about a visitor’s situation and your firm.
01
Answers questions.
About your practice areas, your process, what to expect from an initial consultation, and what kinds of matters you handle.
Answers Questions
02
Captures lead information.
Name, contact details, the nature of the matter, so your team has what they need to follow up with intent in the morning.
Captures Lead Information
03
Keeps people on the page.
A visitor who gets a helpful answer at 11pm is one who still remembers your firm at 8am. One who hit silence is one who moved on.
Keeps People On The Page
04
Handles what comes before legal advice.
It doesn’t interpret statutes or assess claims. It has the conversation that lets someone decide if they should call you, and what to say when they do.
sidebar ai
What It Feels Like

A private conversation, before the social weight of a call.

Most chat widgets on law firm websites are contact forms dressed up with a chat interface. They collect a name and email, send an auto-reply, and call that a conversation. Sidebar AI is not that.
The experience is conversational. The visitor says what’s on their mind. Sidebar AI responds to it, not with a form field, not a redirect to a phone number, but with a relevant, clear, helpful reply. It handles the natural, wandering way people talk about their problems before they know how to describe them precisely.

The sidebar is where the private conversation happens, just between the visitor and your firm, before anyone else is involved.

SB
Sidebar AI
Visitor in Atlanta · 11:18 PM Tuesday
● LIVE
Hey — I'm here if you have a quick question before you decide whether to call. What's on your mind?
11:18:04 PM
I'm not even sure if I have a case...
11:18:21 PM
My ex won't pay child support and now he's saying he's moving out of state. I don't know if that's even legal.
11:18:38 PM
That sounds stressful — and worth a conversation. In Georgia, an out-of-state move while support is owed has real implications.
11:18:52 PM
Yeah. I just didn't want to call after hours and feel weird about it.
11:19:07 PM
Totally understand. What's the best phone number to reach you, and a name to put on the calendar?
11:19:14 PM
5:42 on page · 6 messages ✓ Intake captured
On Legal Advice

"What if it gives someone wrong legal advice? "

This comes up every time. Here is the plain answer.

  • What Sidebar AI does

It has the conversation that happens before legal advice.

The part where someone is trying to decide if they should even call you, and what to say when they do.
  • Who are you?
  • What happened?
  • What kind of help are you looking for?
  • Have you spoken with an attorney before?
  • What's the best way to reach you?
  • What Sidebar AI does NOT do

It does not give legal advice.

That is not what it is designed to do, and it is not what the intake conversation requires.
  • Interpret statutes
  • Assess the merits of a claim
  • Tell a visitor what they should do
  • Replace an attorney consultation

The configuration is built around your firm, what you handle, what you don’t, how you want visitors greeted, what your intake process needs. Forward Push sets that up and maintains it. You are not handing a generic chatbot your firm’s website and hoping for the best.

Inside Forward Push

Two intake captures. One complete net.

Some prospects call. Some read quietly before they commit to any contact. Most firms only capture the first group. Case Gravity captures both.

Plus
Capture · 01
First Chair AI
Captures the prospects who pick up the phone, every time, at any hour, with intake recorded and routed.
Callers
The phone is answered
Capture · 02
Sidebar AI
Captures the prospects who weren’t ready to call, the readers, the lurkers, the ones still deciding at 11pm.
Readers
The website engages
Common Questions

What attorneys ask before they stop worrying about their website at 11pm.

The chat widgets most firms have tried are contact forms with a chat skin on them. A visitor types something and gets an auto-reply asking them to leave their email. Sidebar AI responds to what the visitor actually said. Someone who types “my employer fired me after I reported an injury” gets a relevant response about what your firm handles and what the next step looks like, not a form field. That’s the difference between a tool that collects contact information and one that earns it.
Each implementation is configured specifically for your firm before it goes live. What Sidebar AI says about your practice areas, your process, and what you do and don’t handle is built around your firm, not pulled from generic legal content and applied to your name. Forward Push maintains that configuration as your practice evolves. It doesn’t go rogue because it doesn’t operate outside what’s been built for you.
Sidebar AI doesn’t give legal advice. It handles the conversation that happens before legal advice is relevant: helping a visitor understand whether your firm covers their type of matter, what reaching out looks like, and what to expect from an initial consultation. It doesn’t assess claims, interpret statutes, or tell someone what to do about their situation. Legal advice requires a retained attorney who has reviewed the specific matter. Sidebar AI handles everything that leads to that conversation.
A lead with real context. The visitor’s name, contact information, the nature of their situation described in their own words, the questions they asked, and the best way to reach them. Not a bare form submission. Your intake team arrives in the morning with enough information to make an informed follow-up call rather than starting from scratch.
The callers are covered by First Chair AI. Sidebar AI captures the people who won’t call, at least not yet. A significant portion of prospects visit a firm’s website multiple times before making contact. They’re reading, comparing, building confidence. Some of them are ready to talk to someone but not ready to pick up the phone. Sidebar AI meets those people where they are and moves them into your intake pipeline before they find a firm that felt more approachable.
It works on mobile, tablet, and desktop. Most legal searches happen on mobile, late at night, often in stressful moments when someone isn’t ready to call but needs an answer. The mobile experience is built into the core configuration of every implementation, not treated as an afterthought.
It handles that gracefully. If a question falls outside what Sidebar AI is configured to address, it doesn’t guess or fabricate an answer. It tells the visitor that the best next step is to speak directly with someone at the firm and moves the conversation toward capturing their contact information for follow-up. The goal is always to keep the visitor in the conversation, not to expose the limits of the system.
Yes. The tone, the greeting, the language Sidebar AI uses to describe your firm: all of it is configured by Forward Push around how you want your firm represented. A personal injury firm that wants a direct, no-nonsense tone gets a different configuration than an estate planning firm that wants something warmer and more measured. It sounds like your firm because it’s built to.
First Chair AI captures the calls. Sidebar AI captures the visitors who aren’t ready to call. The content, SEO, and advertising in Case Gravity drives qualified traffic to your site. The whole system is built so that what gets earned through visibility doesn’t leak out because there was no way to capture it. Sidebar AI is the piece that makes sure your website isn’t a dead end for the prospects who needed a conversation before they were ready to commit to a call.
It hasn’t happened. And the reason is straightforward: visitors don’t complain about being answered. What they respond to is being answered quickly, helpfully, without being pushed toward a form or a phone number they’re not ready to dial. The complaints that come from chat tools are almost always about the tools that don’t actually respond. Sidebar AI responds. If something isn’t working the way you want after it’s live, Forward Push adjusts it. That’s part of what an ongoing agency relationship looks like.
Yes. There are situations where the right move is to get someone from the firm on the line rather than continuing the chat. Sidebar AI is configured to recognize those moments: a caller in immediate distress, a matter with time-sensitive legal implications, or a visitor who has explicitly asked to speak with someone. When that happens, it moves the conversation toward a direct connection rather than continuing to handle it alone. The goal is always the right outcome for the visitor, not completing the chat.
Sidebar AI is designed to capture partial information during the conversation, not just at the end. If a visitor disengages before completing the exchange, the firm still receives whatever context was gathered: the visitor’s name if they gave it, the nature of their situation, the questions they asked. A partial conversation is still a lead. The intake team has something to work with rather than a missed opportunity with no record.
It runs around the clock. During business hours it handles the visitors who prefer to research quietly before committing to a call, the ones on a lunch break who can’t talk, the ones who have a question they want answered before they decide whether to reach out. At night it handles the visitors who need an answer before morning. The value isn’t just coverage when the office is closed. It’s coverage for every visitor who isn’t ready to pick up the phone regardless of what time it is.

Still have a question? Text or call us directly. We answer.

Availability

Sidebar AI is not a standalone chat widget.

Forward Push only works with firms on retainer. Sidebar AI comes as part of that relationship. If you want a standalone chat widget, there are vendors for that.
If you want Case Gravity, a system where every touchpoint is aligned and every lead has somewhere to land, this is what that looks like.
Inside Case Gravity

The four AI components of the system.

Counsel Twin AI is one of four. Each solves a specific bottleneck. They are designed to run together.
01   Counsel Twin AI
02   First Chair AI
03   Sidebar AI
04   Engage First