How To Engage Your Local Business Customers With Social Media

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What Social Media Should Your Local Small Business Be Using?

Between Facebook, Twitter, Pinterest, Instagram, and LinkedIn, the variety of social media options for businesses today can seem both intimidating and overwhelming. With potential customers operating on one or more of these platforms, businesses that fail to rise to the challenge to manage several accounts will quickly fall to the wayside in today’s digitized world. With a smaller budget and less resources, many of these casualties are typically experienced by a local business just like yours, meaning that you must figure out ways not only to attain new customers, but to engage current customers too.

What You Need to Know About Social Media

If you’re the head of a local business and you’re unsure as to how to approach each of the many platforms listed above, you should first familiarize yourself with the basic ideas driving the prevalence of social media. Some of the factors that you should know about this platform include:

  • The Need to Be Active – Depending upon the type of business that you are running, you must simply focus on being active somewhere. Different social media websites serve different demographics, meaning that you should find the best place for your business and focus on updating and developing that.
  • Keep Yourself Accessible – Social media is essential because it breaks down the barrier between a company and its customers. When you interact with your customers on Facebook or Twitter, they will feel personally acknowledged, which may possibly encourage brand loyalty to your business.
  • Just Keep Blogging – Customers come to websites wanting to learn, and consistently providing new content in the form of a blog is an excellent way to provide information. You can even share this information on your other social media platforms such as LinkedIn, Twitter, or Facebook, making your blogging useful in more ways than one.

Retain and Acquire Customers Through the Use of Social Media

Do you have exciting pictures of your products that customers would like to see on a daily basis? Want to produce a steady stream of information about upcoming events or product releases? Social media can do both, giving current customers a reason to continue following your company and potential customers a reason to look forward to developing brand loyalty.

Social media is beneficial for customers because it is all about the customers. Interaction is the key to social media success for your local business, as customers can interact with both each other and you on Instagram, Pinterest, Twitter, Facebook, and LinkedIn. There are no limits to what you can accomplish through an active social media profile, especially when you are trying to generate brand loyalty.

Get Social Media Working for Your Local Business

While no one can deny the fact that social media must be a part of your business’ advertising efforts, it is easy to question where to begin said efforts. Working with an established, reputable marketing agency like Forward Push Media is an excellent place to start, as you can develop thorough social media strategies from the beginning.

Social media is here to stay. Join the movement and recognize just how much your business can do through simple customer engagement on different platforms just waiting for your presence to be heard.


By Marc Apple

Marc Apple is recognized as a leader in the marketing industry and has 20+ years of experience helping businesses of all sizes improve their digital marketing. He specializes in website design, SEO, social media, and paid search programs. He is a frequent contributor to other marketing websites and speaks regularly about marketing to small business owners and startups. To learn about Marc and to contact him, visit his author bio page.


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