Every call your firm missed today was a PNC who called someone else tonight.
First Chair AI is the AI voice agent that handles inbound calls for your firm, immediately, professionally, and around the clock. The phone gets answered. Every time.
Most law firms don’t know how many calls they miss. The phone rings during a deposition. It rings at 7pm when the office is empty. It rings at 10am on a Saturday. Nobody answers. The caller doesn’t leave a voicemail, they try the next firm on the list. This happens quietly, without a record, without a number attached to the loss. Which is why most attorneys assume it isn’t happening as often as it is.
It is happening as often as it is.
First Chair AI answers the phone. Not sometimes, every time.
The call that comes in at 9:00pm on a Tuesday is the same call that comes in at 9:00am on a Wednesday.
COVERAGE · 24 HOURS · 7 DAYS A WEEK
TODAY: 14 ANSWERED, 0 MISSED
12 AM
6 AM
12 PM
6 PM
11:59 PM
First Chair AI coverage
Typical business hours
Each blip = an inbound call answered today
An AI voice agent that knows how to have the intake conversation.
01
Answers immediately.
No rings. No hold music. No “press 1 for…”. The caller hears a real, conversational voice within a fraction of a second of dialing.
02
Knows how to have the intake conversation.
Gathers the caller’s name, contact information, the nature of their matter, and any other information your intake process requires.
03
Answers common questions.
About your firm, your practice areas, and your process, accurately, in your firm’s voice.
04
Always on.
It does not take breaks, call in sick, or put a caller on hold while it checks with someone. The most consistent intake presence your firm has ever had.
05
Routes calls appropriately.
When a caller needs to reach a specific person or department, it routes them, without dropping context.
06
Information goes where it should.
When a call ends, the intake record lands in your system. Nothing falls through a crack because someone forgot to write it down.
Does it actually sound like a person?
The question we hear most often is the right one to ask. First Chair AI does not sound like a phone tree. It does not sound like a recording. It is conversational, warm, and able to handle natural back-and-forth, the way a call actually goes when someone is nervous or isn’t sure what to say first.
It does not recite a script at the caller. It listens, responds, and guides the conversation toward what the firm needs to know.
The goal is a caller who hangs up feeling heard, not transferred, not processed.
This concern is worth taking seriously. Here is the plain answer.
• What attorneys imagine
A phone tree with more steps.
Robotic prompts. Confusing menus. “Press 1 for…”. The kind of voice assistant that existed five years ago and still haunts the perception of every AI phone product.
If that were what First Chair AI was, no one would deploy it. The technology has moved past that.
• What it actually is
02
A natural conversation, calibrated to your firm.
The voice is natural. The conversation is adaptive. When a caller says something unexpected, First Chair AI does not repeat the same prompt, it responds to what was actually said.
Most callers describe the experience as professional. The only thing that registers as unusual is the speed.
Built around your firm
Not an out-of-the-box widget. Configured for your practice.
Forward Push deploys First Chair AI with calibration built around your specific firm, your practice areas, your intake questions, your routing preferences, the tone your firm wants to project. How it sounds reflects how you want your firm represented.
“If you try it and it’s not right, we fix it.”
Tone — warm vs. clinical
Intake depth
Routing aggressiveness
Practice area scope
What attorneys ask before they realize how many calls they've already lost.
If it answers every call, what happens when a caller figures out they're talking to AI?
Most don’t ask, and the ones who do aren’t bothered by it. What callers respond to is being answered immediately, being listened to, and feeling like their situation was understood. First Chair AI delivers all three. The moment that registers as unusual for most callers isn’t the voice. It’s the fact that someone picked up on the first ring at 9pm on a Friday. That’s not a problem. That’s the point.
What if a caller has a complicated situation and goes off-script?
First Chair AI doesn’t work from a script. It responds to what the caller actually says, which means it handles the natural, unstructured way people describe legal problems before they know how to frame them. Someone who starts by saying “I’m not even sure if I have a case” gets a different response than someone who calls knowing exactly what they need. The system is built for the real conversation, not the ideal one.
Can it handle calls for multiple practice areas, or just one?
It handles every practice area your firm covers. Each First Chair AI implementation is configured around your specific firm: your practice areas, your intake questions, your routing preferences. A caller asking about a custody matter and a caller asking about a business dispute are handled differently because the system knows the difference. Nothing is generic.
What does my intake team actually receive after a call?
A structured lead record with the caller’s name, contact information, the nature of their matter in their own words, any specific questions they asked, and the best time to reach them. Not a raw transcript they have to dig through. A usable handoff with context so the attorney or intake coordinator can make an informed call back rather than starting from zero.
What stops it from saying something wrong about my firm or my practice?
Each implementation is configured by Forward Push before it ever touches a live call. The practice areas it discusses, the questions it answers, the information it captures, and the tone it projects are all set up specifically for your firm. It doesn’t pull from general legal knowledge and fill in your name. It operates within the boundaries of what Forward Push has built for your practice.
Does it give legal advice?
No. First Chair AI handles the intake conversation: gathering information, answering questions about the firm’s process and practice areas, and capturing contact details. It doesn’t assess the merits of a claim, interpret statutes, or tell a caller what they should do about their legal situation. That conversation requires a licensed attorney who has reviewed the matter. First Chair AI handles everything that leads to that conversation.
What happens to the call data? Who owns it?
Your firm owns it. Lead information is delivered to your intake team immediately after each call and integrates with your existing CRM and intake workflow. Forward Push configures the handoff but the data belongs to your firm.
We already have a receptionist. Why do we need this?
Your receptionist goes home. First Chair AI doesn’t. The two aren’t competing for the same job. What First Chair AI covers is everything outside business hours, every call that comes in while your receptionist is on another line, and every Saturday morning when nobody’s in the office. The calls that go unanswered right now aren’t going to voicemail. They’re going to the next firm on the list. First Chair AI stops that from happening.
How long does it take to set up?
Setup is handled by Forward Push as part of the Case Gravity onboarding process. You’re not handed a login and left to configure it yourself. Forward Push builds the implementation around your firm, tests it, and deploys it. The timeline depends on the complexity of your intake process, but you’re not waiting months to have a working system.
What if it's not working the way we want after it's live?
We fix it. First Chair AI is part of an ongoing agency relationship, not a product sale. If the tone isn’t right, if the intake questions need to change, if a new practice area needs to be added, that’s a conversation with Forward Push, not a support ticket to a vendor who doesn’t know your firm. The system is maintained as your practice evolves.
What does First Chair AI actually sound like?
Natural. Conversational. Warm. Not a phone tree. Not a recording. Not “press 1 for personal injury.” The voice adapts to what the caller says rather than reciting a menu. The only thing most callers notice is how fast it picked up. Watch the demo on the First Chair AI page and listen for yourself before you decide.
What happens to calls that need to reach a specific person at the firm?
First Chair AI routes them. When a caller needs to reach a specific attorney, a specific department, or a specific person by name, the system transfers the call appropriately without dropping context. It doesn’t restart the conversation from scratch on transfer. The information already captured travels with the call.
How does First Chair AI handle a caller who is in distress?
With the same warmth and care the firm would want a human to use. First Chair AI is configured to recognize when a caller is in a heightened emotional state and respond accordingly, slowing down, acknowledging what they’re going through, and making sure they feel heard before the conversation moves toward intake. Personal injury callers who just left an accident scene, family law callers in the middle of a crisis, criminal defense callers who just received a charge. These are the calls where how you answer matters as much as whether you answer. First Chair AI is built for that.
First Chair AI is not a standalone answering service.
Forward Push only works with firms on retainer. First Chair AI comes as part of that relationship. If you are looking for a standalone AI answering service, that is a different conversation with a different company.
If you are looking for Case Gravity, a system where every touchpoint is aligned and every lead has somewhere to land, this is what that looks like.
Inside Case Gravity
The four AI components of the system.
Counsel Twin AI is one of four. Each solves a specific bottleneck. They are designed to run together.
02 First Chair AI
The call that comes in at 9:00 pm on a Tuesday is the same call that comes in at 9:00 am on a Wednesday.
First Chair AI doesn’t know the difference. It just answers.