COVELLO TAX LAW
The attorney who was ready from day one. His marketing needed to be, too.
Forward Push came in before Covello Tax Law opened its doors, built the full digital infrastructure, and helped a BigLaw-trained tax attorney become a recognized voice in the market he was built to serve.
Serious credentials. No digital presence.
Dustin Covello spent years inside some of the most demanding legal environments in the country before launching his own firm. He brought deep BigLaw experience, a highly specialized practice, and the kind of expertise that takes years to build.
What he did not have was a website, a content presence, or a LinkedIn profile that showed the world who he was.
In the world Dustin works in, that gap costs you. His clients are entrepreneurs preparing for the most financially consequential moments of their lives. His referral sources are financial advisors, CPAs, and attorneys who evaluate him as a trusted partner before they ever pick up the phone. These audiences make decisions based on visible signals. A firm without a digital footprint does not just look new. It raises real questions.
“Before I called Marc, I would get some skeptical questions from prospects and clients saying, ‘How am I going to hire a lawyer? He doesn’t even have a website.'”
Built before the doors opened. Ready to compete from launch.
01 / Website
A professional presence built for two distinct audiences
A modern website built to serve the two audiences Dustin works with: entrepreneurs and investors evaluating him for high-stakes exit planning and tax work, and financial advisors, CPAs, and attorneys considering him as a referral partner.
02 / Search
SEO and AI SEO
A search strategy built for a firm with no geographic anchor. Dustin’s market is defined by client type and transaction complexity, not location.
03 / Content
Editorial strategy
A consistent content program built around the specific questions Dustin’s two audiences are asking. Content that builds trust before the introduction ever happens.
04 / LinkedIn
Thought leadership
Dustin’s referral network lives on LinkedIn. The LinkedIn program positions Dustin as a recognized voice in exit planning and tax strategy, publishing content that makes referral sources think of him first when a client has a major liquidity event on the horizon.
05 / Video
Counsel Twin AI
Video that extends his reach to audiences he cannot personally get in front of and demonstrates his command of the subject before the first conversation takes place.
06 / Local
Google Business Profile
GBP optimization supporting the firm’s broader digital footprint and discoverability across search.
From skeptical questions to a firm that looks like a well-oiled machine.
Day 1
MARKETING
Live before the firm’s doors opened.
National
ENTREPRENEURS AND INVESTORS
Across the U.S. and internationally.
RECOGNIZED
Thought leader in a highly specialized practice area.
The skeptical questions stopped. Within months of launch, the feedback Dustin was hearing in the market had completely reversed. The professional credibility he had spent years building now had a digital home that matched it. Financial advisors, accountants, and attorneys in his network began responding to what they saw.
On LinkedIn, a steady program of thought leadership content has built Dustin’s profile among the advisors and CPAs who sit closest to his ideal clients. The people who refer a business owner facing an exit do not refer blindly. They refer the person they have been watching, reading, and following.
Now I get the opposite, which is, your team must be really humming. And I have to tell people that my team is actually very small still, because the presence that we have created just seems like a well-oiled machine in the business community. He gets it. He is super practical, business focused, but understands how lawyers think and what we want to do to generate business. I cannot say enough good things about him.
Dustin Covello
Exit Planning & Tax Law · Covello Tax Law
Your firm could be the next case study.
The work Forward Push did for Dustin Covello was specific to his practice and the requirement that the marketing run without pulling him away from complex client work. That’s how every engagement starts. If you want to see what that looks like for your firm, the conversation is a direct call.
On the call
A direct conversation. No pitch deck.
- Your market and practice area
- What's working and what isn't
- Whether Case Gravity fits your firm
- Clear yes or no, you'll know where things stand before we hang up