Law Offices of Alyssa Maloof Whatley
From a website that didn't work to a practice that got noticed.
Consistent, compounding marketing built a recognizable tax brand. That brand became the foundation for joining one of the top tax law firms in the country and launching an AI-powered tax resolution platform.
A website that didn't feel like her.
When Alyssa Maloof Whatley hired Forward Push, her goal was specific and practical: she needed a website that worked. Not a brochure. Not a template with her logo dropped in. A real digital presence that could explain what she did, connect with the kind of clients she wanted, and stand out in a competitive tax law market where trust is everything and the stakes for potential clients are often terrifying.
Tax law has a unique marketing problem. The client in need is almost never in a neutral state of mind. They have received an IRS notice. They owe more than they expected. They are facing an audit. They are scared, and they do not always know whether their situation is manageable or catastrophic.
Marketing a tax law practice means reaching those people at the exact moment they are looking for help, and convincing them, before they ever pick up the phone, that this attorney understands their situation and can actually resolve it.
Alyssa’s site existed. It had her practice areas, her contact information, her credentials. But it did not feel like her. It did not move people. And it was not reaching the generation of clients who were doing their research on social media before they ever searched Google.
Built for the client who finds an attorney on TikTok at midnight.
The new site is maybe not what you would expect. That’s on purpose. Bright, personal, video-forward. Built for the client who finds an attorney on TikTok or Instagram and then goes to the website to decide if they should call. Built around video, testimonials, education and a user experience that guided visitors toward the consultation, not away from it.
Focused on the specific searches taxpayers make when they have an IRS or state tax problem. Not generic ‘tax law’ keywords, targeted searches that indicated real urgency and intent.
An organic social strategy centered on video, including TikTok, where Alyssa’s direct, knowledgeable, accessible personality connected with a broader audience than traditional legal marketing ever reached.
The through-line: make Alyssa’s expertise visible and her practice approachable, without making her look like every other tax attorney.
Years of compounding marketing.
Visibility
Always present
A recognizable tax brand, built slowly, compounding all the way.
Big Law
proven representation
EasAly
The work produced real traction in a competitive market. Alyssa’s website stopped being the problem and started being the asset. Organic search visibility grew. Inquiries increased. The kind of clients she wanted to work with, people dealing with serious IRS situations who needed a trustworthy, knowledgeable attorney, were finding her and reaching out.
Her presence in the legal market became established. Not as a newcomer building credibility, but as an attorney with a recognizable brand, a clear point of view, and a track record that spoke for itself. Years of consistent, compounding marketing built something that traditional marketing rarely does: a practice with real equity.
In 2026, Alyssa joined Frost Law, a nationally recognized tax law firm. Not as a pivot away from what she had built. As the next chapter for a practice that had outgrown its original form.
She also launched EasAly, an AI-powered tax debt resolution platform built on her legal expertise, designed to give individuals a clear, affordable path through IRS issues without the traditional barriers of expensive retainers and opaque processes.
Neither of those things happens without a foundation. Marketing was never the end goal. It was the infrastructure that made the next chapter possible.
I cannot say enough great things about Forward Push. I've been working with them for a very long time, and one of the things I love about them is they are willing to come up with creative solutions and marketing strategies that match my style as a lawyer. They have been with me every step of the way to help create a brand and build a business that I love.
Tax Law · Law Offices of Alyssa Whatley · Founder, EasAly
Other firms. Different problems. Same approach.
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Your firm could be the next case study.
The work Forward Push did for Alyssa was specific to her market, her practice, and where she wanted to go. That’s how every engagement starts. If you want to see what that looks like for your firm, the conversation is a direct call.
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