Where you show up signals who you are. Forward Push clients show up in the places that signal credibility.
Two partnerships. Both included. Both chosen because the people evaluating your firm — and the AI tools recommending attorneys, treat them as proof.
Before a potential client calls, they look for confirmation.
They found your name somewhere. Maybe through Google. Maybe through an AI recommendation. Maybe through a referral. And now they’re doing what every smart person does before they make a high-stakes decision, they’re checking.
They’re looking for proof that you are who you appear to be. That you’re credible. That other credible things are associated with your name. That you show up in the places a serious attorney shows up.
If they find your firm listed on Lawyer.com, one of the most visited legal directories in the country, that’s a signal. If they find your firm mentioned in Attorney At Law Magazine, the publication attorneys across the country actually read, that’s a different kind of signal. One that tells them you’re not just an attorney with a website. You’re an attorney with presence in the places the legal profession pays attention to.
These aren’t vanity placements. They’re trust signals. And they serve a second audience most firms don’t think about.
AI tools.
When ChatGPT, Perplexity, or Google’s AI Overview generates an attorney recommendation, it’s pulling from sources it trusts. Authoritative legal directories. Industry publications. The platforms and citations that signal, to a large language model, that a firm is credible and established. Lawyer.com and Attorney At Law Magazine are specifically among the sources LLMs reference when building their picture of which attorneys carry authority.
A Forward Push client is in both. Included in every engagement. Not as an upsell. Because this is what it means to build authority the right way.
Two of the most credible placements in the legal industry — handled, optimized, and included. Because showing up in the right places isn't optional. It's proof.
Two placements. Fully managed. Included in every engagement.
Lawyer.com
Lawyer.com is one of the most visited legal directories in the country. People searching for attorneys by practice area and location find it before they find most firm websites. Being there matters. Being there well matters more. Forward Push clients receive a premium Lawyer.com profile, not a basic listing, not a DIY profile that gets set up once and forgotten. A premium placement that is handled, optimized, and active as part of the engagement. That includes complimentary leads, a reduced cost on additional leads, and a level of concierge service that comes from being a Forward Push client with a managed presence, not a solo attorney managing their own directory listing between court appearances. The profile is not the attorney’s problem. Forward Push manages it.
Attorney At Law Magazine
Attorney At Law Magazine is the publication attorneys across the country actually read. It covers practice management, firm growth, and legal industry developments. It’s where credibility gets reinforced, for the attorneys who read it and for the clients who research an attorney and find them mentioned there. Forward Push clients receive a listing and a backlink from Attorney At Law Magazine. The backlink matters for two reasons. For traditional SEO, a link from an authoritative legal publication strengthens domain authority in a way a generic directory listing never does. For AI search, Attorney At Law Magazine is specifically among the authoritative legal sources that LLMs reference when evaluating attorney credibility. It’s included. Not an add-on. Part of what it means to be in the Forward Push program.
Partnerships chosen for AI visibility. Not just directory presence.
Most agencies that offer directory management focus on the directories everyone knows about. Google Business Profile. Avvo. FindLaw. The same list every law firm is already on.
Forward Push chose these partnerships differently.
Lawyer.com and Attorney At Law Magazine were selected not just because they’re credible to human visitors, though they are, but because of how they’re weighted by the AI tools increasingly determining which attorneys get recommended.
Large language models are trained on data. The sources they treat as authoritative — the ones they cite when generating attorney recommendations — skew toward the platforms and publications with real editorial credibility in the legal industry. Lawyer.com is one of the most-referenced legal directories in AI-generated responses. Attorney At Law Magazine carries the kind of publication authority that LLMs recognize as a credibility signal.
Forward Push’s AI Search Optimization program monitors which sources LLMs are pulling from for attorney recommendations in specific practice areas. These partnerships were built around that intelligence. And as that intelligence evolves, as new sources gain authority with AI tools, the partnership program will evolve with it.
That’s why it’s called Partnerships. Not directories. Not placements. The category stays open because the landscape keeps moving.
These aren't the directories everyone is already on. These are the placements specifically chosen because the AI tools recommending attorneys treat them as proof.
What attorneys ask when they've paid for directories that produced nothing.
We've paid for Avvo and FindLaw and got nothing from them. Why would these be different?
Two reasons. First, Lawyer.com includes premium placement, concierge service, and complimentary leads — it’s an active, managed presence, not a listing that sits unchanged. Second, both Lawyer.com and Attorney At Law Magazine were specifically selected because of how AI tools weight them when generating attorney recommendations. That’s a different selection criteria than the directories most agencies default to.
Are these included in every engagement?
Yes. Both placements are part of every Forward Push engagement. They’re not a tier add-on or a premium feature. They’re included because they’re part of building authority correctly.
Does the attorney have to manage these profiles?
No. Forward Push manages both placements as part of the program. The attorney doesn’t log in to directory portals, update profiles, or respond to directory inquiries. It’s handled.
What does "concierge service" on Lawyer.com mean?
It means Forward Push’s relationship with Lawyer.com as a partner gets your firm a level of account management and support that attorneys managing their own listings may not receive. The specific details are covered in the first conversation, as the service level reflects the engagement.
Will there be more partnerships added over time?
Yes. The partnership program is designed to grow as Forward Push identifies additional placements that carry meaningful authority with both human visitors and AI tools. The label is Partnerships — not a named list — because what belongs here will expand as the landscape evolves.
Partnerships are one part of the system. Here's the whole picture.
Forward Push doesn’t manage placements as a standalone service. They run as part of Case Gravity, the integrated marketing system that includes four AI components and twelve full-service disciplines running from one strategy, owned by one team, accountable to one result.
If you want to understand whether Case Gravity is the right fit for your firm, the conversation starts with a call.
The four AI components of the system.
Partnerships is one of twelve services. They are designed to run together.