Help! Marketing My Small Business is Overwhelming!
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Marketing your small business can be overwhelming, but it doesn’t need to be. In order to grow your referrals, it’s important to prioritize. Then you can find your marketing mix and make a plan.
When deciding how to grow your business, the most important aspect is your time and ability. There are many things we could be doing to help grow our small business, but which should we invest our time into? This should be your guiding rule while creating your marketing plan.
Prioritize Your Marketing Tasks
When your to-do list never seems to shrink, prioritizing is key. While there are a number of ways to market your small business online, you have a finite amount of time to do it. Instead of trying to be on all the social media channels and release four blog posts a month, focus on what you can reasonably do.
It’s better to be regularly posting fewer blogs than to post four one month and none for the next two. If you struggle to schedule posts on all social media channels and send an email each week, focus on the top two or three channels that you can fit in your schedule.
When prioritizing your marketing efforts, which will benefit your business the most?
- Blog posts
- Pay-per-click advertising
How to Find Your Marketing Mix
If you’re getting started with marketing and aren’t sure which of these you should choose, that’s okay! We’re here to help. By using your knowledge of the industry and your target demographic, it’s possible to prioritize the above list.
For example, if you have a highly visual product or service and your target audience is millennials, then Instagram should be a focus. If you offer professional services to corporate clients, LinkedIn could be a better option than Facebook.
Your blog is a way to share your insights into your industry and is an ideal way to bring visitors to your website. We believe your blog is key to growing your business, and highly recommend that it be part of your focus. But how do you share your blog posts?
Social media is a gateway to your website. By sharing your blog posts, using appropriate hashtags, and having other accounts share, you can increase your company’s reach. However, social media is “rented” space, which means it can disappear or you need to pay to play. (I.e., using Facebook Ads.)
This is why an email list is so important. Regardless of your customers’ age, email is “owned” and a valuable source of increased business. Sending an email for new products and helpful industry information regularly can increase your value to customers.
Marketing Your Small Business Doesn’t Need to Be Stressful
The phrase “create a marketing plan” may sound stressful, but it doesn’t need to be. When you take the time to find your priorities based on your unique audience and needs, you can craft a plan that will grow your referrals.
Set aside thirty minutes a day to work on your marketing. This could be scheduling social media posts, drafting an email, or planning blog posts. When searching for content, consider the 20 questions you can answer in your sleep. These are what people repeatedly ask about your company and your industry, and the information they’re turning to Google for.
Those 20 questions can become at least 10-15 blog posts. Which means you have more content to share on social media and in your emails. Breaking these tasks into manageable chunks is the best way to avoid feeling overwhelmed.
Marketing your small business is important, but it shouldn’t cause anxiety. These tips can help you create a marketing plan that works and doesn’t cause added stress. If you would like some extra guidance and a team to guide your marketing strategy, we can help.
By Marc Apple
Marc Apple is recognized as a leader in the marketing industry and has 20+ years of experience helping businesses of all sizes improve their digital marketing. He specializes in website design, SEO, social media, and paid search programs. He is a frequent contributor to other marketing websites and speaks regularly about marketing to small business owners and startups. To learn about Marc and to contact him, visit his author bio page.
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