Standing Out by Marketing Locally, Efficiently.
In an oversaturated Atlanta market, Speights Law needed the marketing efficiency to compete with other firms’ billboards and TV ads, with a smaller marketing budget.
This product launch strategy resulted in:
Speights Law knew that they needed additional marketing support, and they prioritized finding a locally-focused marketing agency with a creative approach.
Clear Expectations and Delivered as Promised
“Forward Push and Marc have been a pleasure to work with. My experience with Marc and the entire team at Forward Push has been nothing but pleasant. From a new website design to online marketing strategy, Marc has set clear expectations for us throughout the process and has delivered exactly as promised. Very pleased with the experience and highly recommend Forward Push.”
Owner, Speights Law
Establishing Expertise & Making the Right Bids
We began by developing a website that focused on Speights Law’s presence as a local law firm. This included a video shoot and other online optimizations which improved their chances of discovery. We also implemented a monthly blogging strategy and rounded it out with pay-per-click and search engine marketing.
While designing and developing this locally-focused website, we focused on providing answers to top questions people have when searching for a lawyer. This supports organic discovery online, as well as establishing Speights Law’s expertise.
This fully responsive website performs on all devices. We also produced a video introducing website visitors to the team, sharing their story and building a connection with the potential client. By updating their online listings, we ensured all information was accurate and easily accessible.
The third prong of this strategy was to include Google, Bing, and Yahoo pay-per-click advertising. We purposefully focused on using long-tail keywords, because those have shown to convert at a higher percentage. This meant we could utilize their budget much more efficiently, getting more results for a fraction of what a billboard would cost.
Creating a Local Brand People Know and Trust
The results show that this was an investment worth making. Organic searches from those who aren’t familiar with the firm make up for about a third of all website traffic. They also receive a minimum of one lead per day through the pay-per-click campaign from highly motivated users, which means there is a high conversion rate.
By providing the right information at the right time in the right area, we continue to help Speights Law grow online.