fbpx

SPEIGHTS LAW

Standing Out by Marketing Locally, Efficiently.

Overview

In an oversaturated Atlanta market, Speights Law needed the marketing efficiency to compete with other firms’ billboards and TV ads, with a smaller marketing budget.

This product launch strategy resulted in:

Website traffic from people actively looking for a lawyer

0%

Minimum highly-motivated leads per month generated through paid search.

0

Background

Speights Law knew that they needed additional marketing support, and they prioritized finding a locally-focused marketing agency with a creative approach.

The Problem

A Search for Additional Marketing Support

Speights Law had previously been working with a specialized, industry-focused marketing agency. While they helped establish Speights Law online, Speights Law wanted an agency who offered unique, additional support and could give them the expertise and results the firm needed online.

Clear Expectations and Delivered as Promised

“Forward Push and Marc have been a pleasure to work with. My experience with Marc and the entire team at Forward Push has been nothing but pleasant. From a new website design to online marketing strategy, Marc has set clear expectations for us throughout the process and has delivered exactly as promised. Very pleased with the experience and highly recommend Forward Push.”

Archie Speights

Archie Speights

Owner, Speights Law

speights-law-case-study-screenshot-1
speights-law-case-study-screenshot-2

Our Solution

Establishing Expertise & Making the Right Bids

We began by developing a website that focused on Speights Law’s presence as a local law firm. This included a video shoot and other online optimizations which improved their chances of discovery. We also implemented a monthly blogging strategy and rounded it out with pay-per-click search engine marketing.

  • Website Design & Development

  • Blog Development

  • Pay-Per-Click Advertising

Website Design

While designing and developing this locally-focused website, we focused on providing answers to top questions people have when searching for a lawyer. This supports organic discovery online, as well as establishing Speights Law’s expertise.

This fully responsive website performs on all devices. We also produced a video introducing website visitors to the team, sharing their story and building a connection with the potential client. By updating their online listings, we ensured all information was accurate and easily accessible.

Blog Development

In order to improve Speights Law’s online ranking and thought leadership, we implemented an ongoing blogging strategy. These four pieces a month demystified some of their practice’s most confusing areas of practice. The more empowered people feel, the more likely they are to sign on.

Once we empowered the reader, it was time to make the ask. Each of these blog posts included a call-to-action to call for a consultation so Speights Law’s team could further showcase their expertise.

Pay-Per-Click Advertising

The third prong of this strategy was to include Google, Bing, and Yahoo pay-per-click advertising. We purposefully focused on using long-tail keywords, because those have shown to convert at a higher percentage. This meant we could utilize their budget much more efficiently, getting more results for a fraction of what a billboard would cost.

Archie and Amanda Speights
Speights Law Facebook Post
Web Design of blog posts for Speights Law

Results

Creating a Local Brand People Know and Trust

The results show that this was an investment worth making. Organic searches from those who aren’t familiar with the firm make up for about a third of all website traffic. They also receive a minimum of one lead per day through the pay-per-click campaign from highly motivated users, which means there is a high conversion rate.

By providing the right information at the right time in the right area, we continue to help Speights Law grow online.

“Very pleased with the experience and highly recommend Forward Push.”

See who else we've helped

How we helped a small business by creating a social media-focused product launch strategy that helped them sell out the same day.

WP Feedback

Dive straight into the feedback!
Login below and you can start commenting using your own user instantly