Sowerby & Moustakis Law
The firm that was known by everyone, and found by not enough people.
A genuine community reputation that the digital presence did not yet match. The gap Forward Push was built to close.
Trust built slowly. Findable now.
Sowerby & Moustakis Law had something most law firms spend years trying to build: a genuine reputation. In their community in New Hampshire and Massachusetts, people knew the firm. They trusted it. Estate planning clients who had worked with them referred their friends, their adult children, their business partners.
The problem was that the digital presence did not match the standing of the firm. A prospective client searching for an estate planning attorney did not necessarily find Sowerby & Moustakis Law first, even if every person in their social circle would have pointed them there.
Estate planning is not a practice area where someone wakes up with an urgent need and calls the first name they see. It is a practice area where trust is built slowly, through content, through reputation, through the feeling that this attorney will still be there, and will still care, years after the documents are signed.
Peter is the content. The marketing distributes it.
A comprehensive content strategy built around what estate planning clients actually search for: wills, trusts, probate, elder law, asset protection, aligned with Google’s expectations for authoritative, specific legal content.
Forward Push produces video content using Counsel Twin AI. Peter’s voice, Peter’s face, Peter’s message, without requiring him to film every video individually. Those videos are distributed across YouTube, embedded on the firm’s website, and posted to social media.
The firm maintains consistent video presence while Peter focuses on practicing law.
Google Business Profile
A digital presence that matches the firm.
Direct
Compounding
Content library
AI
The digital presence began to match the firm’s reputation. Organic traffic grew. The firm’s name started appearing in the searches where estate planning clients look first. The Facebook campaigns reached the right people with the right message.
The traffic data tells a consistent story: the largest single source of visitors is Direct, people who already know the firm, who have heard the name, who return to the site because the relationship is already established. Organic search follows, building new relationships with people who are meeting the firm for the first time. Paid social on Facebook extends the reach to exactly the audience that needs estate planning services most.
The content pipeline continues to compound. Each blog article adds to the firm’s authority. Each YouTube video adds to the trust account. Each Google review adds to the credibility that new prospects see before they ever pick up the phone.
Peter’s framing is one that fits estate planning exactly: AI as an amplifier of the attorney’s expertise, not a replacement for it. The families who work with Sowerby & Moustakis are trusting the firm with some of the most important decisions of their lives. They hire Peter. The marketing’s job is to make sure enough of the right people find him.
Our website now ranks higher, and their targeted ad campaigns have increased our client inquiries. This growth has allowed us to focus on our legal services, knowing our online presence is in expert hands.
Other firms. Different problems. Same approach.
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