Alex Bartko Law
Left Big Law. Built a firm. Hired in under a year.
A complex commercial litigation practice growing fast enough that hiring became a necessity. The LinkedIn strategy, content, and AI SEO Forward Push built were part of how that happened.
Big Law-caliber practice. Solo firm scale.
Attorneys leave Big Law for all kinds of reasons. What separates the ones who build something real from the ones who struggle is whether the marketing keeps pace with the ambition.
Alex Bartko left a large firm, opened his own practice in Atlanta, and in less than twelve months had added an associate attorney and a paralegal to the team. That is not luck. That is a practice generating enough quality work, at a fast enough pace, that growth became a necessity rather than a goal.
Alex runs a litigation firm focused on complex commercial disputes. His clients are businesses and individuals dealing with serious matters, high-stakes business litigation, defamation claims, investigations. He receives referrals from respected small firms and BigLaw practices, including some of the most recognized firms in Atlanta.
His client testimonials reflect what that kind of practice earns over time. A corporate client who has worked with him for six years describes him as a trusted advisor with an invaluable proactive approach. An Assistant General Counsel at a Fortune 500 company describes him as one of the most thorough and proficient litigators they have ever worked with.
Built for the referral network.
Alex’s audience is not prospective clients scrolling through a legal directory. It is senior attorneys, in-house counsel, and established litigators who decide whether to refer complex matters to a boutique firm or handle them internally.
Forward Push writes Alex’s LinkedIn content around a deliberate set of pillars: insights from complex litigation practice, lessons from building and scaling a firm, and the professional moments, depositions, lunches with mentors, firm milestones, that signal where Alex sits in the Atlanta legal community.
The tone is confident and practitioner-level. The goal is not follower counts. It is to make the attorneys ahead of him think he belongs in their tier.
Educational content on the firm’s site, built around the matters Alex handles and the questions his prospective clients and referral sources are asking. Combined with AI SEO, this positions Alex Bartko Law to appear in organic search and increasingly in AI-generated search responses.
ChatGPT is already appearing as a referral source in the firm’s analytics.
Targeted campaigns reach the right business and professional audience with content that reflects the quality and positioning of the practice.
Forward Push is not just a marketing agency for Alex Bartko Law, it functions as a strategic sounding board on firm growth. Hiring decisions, team structure, scaling without chaos, the kind of business-building questions that arise when a firm is growing faster than expected are part of the ongoing conversation.
That is what a real agency relationship looks like.
Growth fast enough that hiring became a necessity.
<12 mo
BigLaw
Direct
In less than twelve months of operation as an independent firm, Alex Bartko Law added an associate attorney and a paralegal. The caseload justified it.
The referral network is real. The LinkedIn presence is building the right kind of recognition among the peers and referral sources who matter most to a litigation practice at this stage. The firm is getting the complex matters Alex went out on his own to pursue, and the marketing infrastructure is keeping pace with the growth.
Direct traffic is the second-largest source of visitors to the firm’s site, a sign that the name is becoming known and sought out. Paid social and organic search round out the picture.
The Forward Push team has been great for me and my firm. They are both experienced and up-to-date with the constantly changing marketing landscape. As an added bonus, they have been a great sounding board on all things related to business growth, marketing-related or otherwise. Highly recommend.
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Your firm could be the next case study.
The work Forward Push did for Alex Bartko Law was specific to Alex Bartko’s market, ambition, and practice. The result was a marketing system that matched the attorney behind it.
If you’re ready to see what that looks like for your firm, the conversation starts with a strategy call.
A direct conversation. No pitch deck.
- Your market and practice area
- What's working and what isn't
- Whether Case Gravity fits your firm
- Clear yes or no, no follow-up nurture sequence