What We're Thinking About.

LinkedIn’s value depends on the practice area. For referral-driven firms, it keeps you top of mind with people already sending you cases. For firms selling to businesses, it can generate direct interest.

Yelp signed a data licensing deal with OpenAI on July 23, 2026, giving ChatGPT access to more than 330 million reviews and 8 million business listings.

Being the recognizable lawyer in your town still works, but that reputation now has a second job.

Law firm marketing has changed more in the last 18 months than it did in the previous five years. This article breaks down what is working now, what stopped working, and what firms need to understand next.

Super Lawyers is more than a credibility badge now. See the full selection process and new data on how much weight it carries in AI search for lawyers.

Video builds trust faster than any other marketing surface for a PI firm. This article explains what personal injury video marketing should look like and how to build it without eating up billable time.

Google AI Mode creates a new search surface for legal queries and a new visibility opportunity for firms that move early. This article explains what it is, how it works, and how to start appearing in its results.

AI search, awards, intake, trust, and authenticity are changing the way law firms get chosen. These are the practical takeaways from lawyer.com’s Lawyer Growth Summit.

AI voice agents can help law firms close the after-hours intake gap, but the wrong setup can lose clients fast. This buyer’s guide explains how to evaluate the technology honestly before committing.