Buckley Law Offices, P.C.
From New Hampshire Personal Injury Attorney to Super Bowl Advertiser.
Forward Push helped Buckley Law Offices turn a clear local brand, a memorable call to action, and Dave Buckley’s strong presence into a Super Bowl commercial built for recognition.
One thing, done relentlessly.
Dave Buckley has spent his career doing one thing: fighting for people who were hurt through no fault of their own. Car accidents. Motorcycle crashes. Truck collisions. Brain injuries. Product liability. The cases where someone’s life changed in a moment, and they need an attorney who is going to fight as hard as the situation demands.
Buckley Law Offices serves clients across New Hampshire and Massachusetts. Manchester, Nashua, Concord, Portsmouth, Salem, and beyond. The firm has built its reputation on results: millions recovered in settlements and verdicts for accident victims and their families, and 243 Google reviews averaging 5.0 stars.
Forward Push didn’t fix something broken. Dave Buckley already had a strong personal injury brand. The work was building the marketing infrastructure to make it more visible, consistent, and impossible to miss.
The marketing infrastructure behind the most visible PI brand in the market.
Blogs and content marketing
Consistent, authoritative content built around the searches personal injury clients make when they need help, what to do after a car accident, how insurance companies work, what a case is worth, and why you should not accept the first settlement offer. Content that educates the people who are about to make one of the most important decisions of their lives.
SEO & AI SEO, multi-market visibility
A comprehensive search strategy built across every market Dave Buckley serves. Manchester, Nashua, Concord, Portsmouth, Salem, Derry, Londonderry, Bedford, Dover, Lebanon, Keene, the firm maintains location-specific visibility in over ten New Hampshire communities, so that wherever an accident victim is searching, Buckley Law Offices can be found.
This also includes AI SEO: when someone asks ChatGPT or Perplexity who to call after an accident in New Hampshire, the goal is for Dave Buckley’s name to be part of the answer. He shows up where the search happens, in every format, in every market, at every hour.
Social media
Active presence across social media platforms, content that keeps the firm visible, builds trust with prospective clients before they ever need an attorney, and maintains the kind of consistent presence that a competitive PI market requires.
Counsel Twin AI, Video at scale
Forward Push produces ongoing video content for Buckley Law Offices using Counsel Twin AI. Dave’s voice, Dave’s face, Dave’s message. Those videos are distributed across YouTube, embedded on the firm’s website, and posted to social media.
Dave Buckley was one of the first clients to go through the Counsel Twin AI capture process, and his before-and-after has become the clearest demonstration of what the technology delivers at a professional level.
Digital advertising
Forward Push produced the television commercial for Buckley Law Offices that aired during the Super Bowl. It was not a speculative project or a one-time experiment. It was the logical extension of a marketing program built to match the ambition of an attorney who was ready to be the most recognized personal injury name in his market.
One of the most visible personal injury firms in New Hampshire.
10+
243
Super Bowl
Buckley Law Offices is one of the most visible personal injury firms in New Hampshire. The Google presence is strong. The social channels are active. The video content runs continuously. And the firm’s name has been in front of more people, through more channels, in more formats, than any competitor in the market.
The Super Bowl commercial made that point as dramatically as it can be made: this is not a firm running basic digital ads and hoping for the best. This is a firm that made a strategic decision to be the name people remember, and built the marketing infrastructure to support that decision at every level.
The marketing gets people in the door. Dave Buckley closes the gap.
Marc knows your market. He knows you. He knows your practice. He knows the system, and he knows how to get the leads that you want and need. I've used Marc for a very long time. I wish I started using him earlier. He knows what he's doing. His team knows what they're doing, and he'll get you those cases and those clients you want. If you want to call me and ask me about his marketing system, feel free to do so. My name is Dave Buckley. My cell phone number is 603-566-4344. Call me anytime, but call Marc, too.
Personal Injury · Buckley Law Offices
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