Yahoo Debuts New Logo

If you didn’t know Yahoo was changing their logo, you might not even notice the change.

The logo’s redesign is the latest move in a makeover of Yahoo by CEO Marissa Mayer. As expected, the new logo uses thin letters with white and purple colors, and retains the exclamation point. This was the first update to the Yahoo! logo in 18 years.

On her blog Mayer tells how she work with a design team over a weekend to come up with the new look, which she calls, “whimsical, yet sophisticated. Modern and fresh, with a nod to our history.”

By Marc Apple

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By Marc Apple

Marc Apple is recognized as a leader in the marketing industry and has 20+ years of experience helping businesses of all sizes improve their digital marketing. He specializes in website design, SEO, social media, and paid search programs. He is a frequent contributor to other marketing websites and speaks regularly about marketing to small business owners and startups. To learn about Marc and to contact him, visit his author bio page.

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