Kitchen of Youth
Learn how we helped this small business increase lead flow and improve website conversions through social media marketing and more.
Overview
Kitchen of Youth is a New York City-based company focused on food and herb-based healing.
They help people struggling with health issues of all sorts feel better through healthy, healing foods combined according to the principles of Traditional Chinese Medicine.
Background
Stacey Isaacs, the founder of Kitchen of Youth, is a professional chef with a Master’s Degree in Oriental Medicine. Her personalized dietary interventions are designed to help clients heal from illness, manage stress, boost metabolism, lose weight, strengthen immunity, increase athletic or cognitive function, manage mood disorders and age gracefully.
Stacey has also written a book, The Chinese Medicine Cookbook, that collects her healing recipes so readers can put her nutritional principles into practice on their own. The book is a top seller on Amazon and very highly rated by customers and reviewers alike.
Stacey Isaacs
Kitchen Of Youth
“Forward Push have redesigned my site and now they are taking the lead in marketing. I'm a bit challenged when it comes to social media and they have relieved my of this burden and are marketing via social media for me."
The Problem
She Knew She Needed Help, But Didn’t Know What She Needed
Stacey Isaacs knew she could help people with her food-based healing practices, but she didn’t know how she could most effectively reach the people who needed her. All she knew for certain was that what she had been doing to market her business wasn’t working, and it was costing her time and money for lackluster results.
Stacey already had a basic website and a great repository of recipes for a blog, but lacked the digital marketing skills needed to turn new people on to her website and generate steady business for her wellness and health practice.
She came to Forward Push seeking good guidance, with the ultimate goal of bringing in new leads and making more sales. Our team assessed her business model, her current efforts and her website, and developed a clear strategy to help turn around Kitchen of Youth’s marketing.
Our Solution
A Social Media-Centered Marketing Strategy
- Website Design
- U/X Overhaul
- E-Commerce features
- Content Creation
- Blogging
- Persona Development
- Social Media Management
We started with a complete redesign of the Kitchen of Youth website, focusing on an improved user experience. It was clear the website would have to be a welcoming space for people looking for health solutions, so we took great care to make it a warm and accessible site that was easy to use.
We developed landing pages, set up an e-commerce system and included advanced search capabilities to help with navigation. Our content creation team also used video production and blogging to showcase Stacey and her healing recipes.
Once the website launched, we implemented an integrated marketing strategy with a strong social media component to help bring new users into the fold.
Increase In
Website Traffic
Increased Coversions
From Website
Higher Search Rankings
The Strategies We Implemented
The new website telegraphs the firm’s expertise and caring approach and is full of the sort of information their clients need. The responsive design performs well on all platforms, including all-important mobile devices where clients are most likely to search.
Several blog articles a month help demystify sometimes-confusing practice areas and improve the site’s ranking in search. Good UX and calls-to-action throughout help encourage site user conversion.
The third prong of our strategy was to include Google, Bing, and Yahoo pay-per-click advertising focused on long-tail keywords, which convert at a higher percentage. This meant we could utilize their budget more efficiently, getting results at a fraction of what a billboard might cost.
Updated Website For An Improved, Conversion-Friendly User Experience
Landing Page Strategy And E-Commerce Setup
New Recipe And
Lifestyle Blog
Social Media
Marketing Strategy
Results
An Incredible Book Deal
And A Loyal Following
Stacey ended up getting a book deal, and her The Chinese Medicine Cookbook is now an Amazon best seller.
The publisher discovered her through the social media we set up and steered for her and by visiting her new website, which was of course designed by Forward Push.
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Increase In Lead Flow0%
Increase In Website Traffic0%
Increase In Page ViewsStacy Isaacs
Kitchen Of Youth
“The Forward Push team are extremely open to all of my ideas and they are great at communicating their ideas while incorporating mine. This is a great fit and I highly recommend them!”
Satisfied Clients
Small Business Marketing Knowledge
She has also built a loyal following of fans and clients who follow her Facebook and Instagram accounts for delicious recipes and life-changing lifestyle tips. And every one of those posts leads new followers back to her website, where she now enjoys a robust stream of leads and a higher conversion rate than ever before.
Are We A Good Fit? Request A Discovery Call.
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