A Complete Rebrand for a Workforce Contracting Partner
What You Need to Know
Allyon provides subcontractor and team workforce solutions to government, healthcare, and commercial IT clients. Although they’ve been around for over a decade, the scope of their business had evolved so much that they needed a total rebrand, complete with a new name, logo, and website. They also needed help getting the word out about their new name and mission.
We designed a modern new logo for them and picked a sharp, no- nonsense color palette to define their brand. The website we built for Allyon was a complete overhaul of their old site — a bottom-up build with better focus, optimized for the fast-paced mobile world and with an SEO foundation, as well as a new employment portal where applicants can search and apply for jobs directly.
As a government and healthcare contractor, they also needed new capability statements, so we put our writers and graphics team to work on
that along with a press and email package they could use to promote their name change. Finally, we updated their social media accounts and streamlined everything for uniformity.
In creating a professional and user-friendly new online brand presence for this client across platforms, we’ve poised them to continue to grow their workforce contracting business through a smart digital strategy.
“We had an amazing experience with Forward Push. We were changing our company name so we needed a new website as well as a whole new brand. Forward Push proposed a plan to create a new logo, a new website and handle all of our marketing and communication for our new brand. They were professional, organized, thorough and easy to work with in their proposal, and came highly recommended, which is why we ultimately chose to work with them. We love what they did for us! We love the new logo, color choices, and the website is amazing. Better than I hoped for. Their process was smooth and effective and ultimately achieved what we wanted. This new marketing material and brand makes us look more professional and finally allows our message to come through to clients and employees. This company and the outcome far exceeded my expectations and I am so thankful that we chose them.”
- Rebekah Barr, President,