Why You Can’t Build a Business Website in a Day
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Locally Designed Website Help for Businesses
Websites are one of the best ways that small businesses can build loyalty and reach new customers. First impressions matter, which is why website development can’t happen in a day. Or a week.
To succeed, your small business needs excellence, which takes time. Quick, easy build websites can be tempting, but often times these won’t be as effective for your business. And in Marin County, where we have an office, there are other companies striving for your customer’s attention.
We’ve created a three-part strategy that may seem simple, but when used by an experienced team that knows each facet of website design, development, and marketing, it’s like magic.
Start with the Discovery and Creative Brief
Before we sit down with you as a new client, we’ll send you a discovery document to complete. Expect to see questions about your company’s background and vision, current color scheme, and marketing efforts. This exchange will be focused on three central elements:
- Who you are
- Who your ideal customer is
- Who your competitors are
The Internet is a busy space, and we want to know what makes you unique. Whether you were the first of your industry in San Rafael or you’re bringing a new technology to the area, we want to know what sets you apart.
In order to best develop a website and market your business, we need to learn about your ideal customer. And because your competitors are perhaps the biggest piece of this equation, you’ll need to differentiate yourself.
Why Do a Creative Brief?
The creative brief is a way to share how we as a team believe the information you share can be used to create a great website.
We believe in niches, and that a great team is what makes a successful company. Everyone on the team is involved in bringing your website to life.
Next, Design, Build & Launch the Website
Once this meeting is complete, we head to the next phase: design, build, review, and launch. Based on the discovery, we create the initial website build. With the diverse and local knowledge on our team, we know what small businesses need to stand out.
At this point, we’ll sit down again to address questions or concerns. Once revisions are complete, it’s time to launch your website and long-term marketing plan.
Long-Term Strategy and Upkeep
We’re in it for the long-term. Which means that we don’t build you a website and disappear. The long-term strategy often involves email marketing, blogging, videos, and social media.
When we begin building this long-term strategy, we make a plan based on who you want to reach, what’s currently working, and what’s not.
The Benefits of this Strategy
When working with some website development agencies, you’ll also need to find a marketing firm. Even if you only need a small change, you’ll be talking with two different companies.
Instead, we’re a long-term, full-service solution to your small business website woes. This means one company to talk to for questions about both your website and your marketing plan.
Because we have a diverse team, we don’t pay attention to just the blog page or just the website layout. We take the entire user experience into consideration. Starter websites don’t take unique characteristics into account. User experience is important because great websites maximize profits by sharing the right information in the right way.
The Downsides of This Process
We want to be completely open about our process: it’s not for everyone. We tend to be more expensive than other local website development agencies, and our process generally takes six weeks or more.
If you need a website quickly and have a tight budget, an easy build website can be the answer. And maybe we can reconvene in a year or two to reconsider?
At the risk of sounding like a parent, we believe that “a job worth doing is worth doing well,” which is why we don’t think a website can be built in a day or a week. These three steps, while they may not be realistic for every company, have brought success to each of our clients. And we would love to share it with you as well.
Give us a call to see if we’d be a good fit at 415-640-8009.
By Marc Apple
Marc Apple is recognized as a leader in the marketing industry and has 20+ years of experience helping businesses of all sizes improve their digital marketing. He specializes in website design, SEO, social media, and paid search programs. He is a frequent contributor to other marketing websites and speaks regularly about marketing to small business owners and startups. To learn about Marc and to contact him, visit his author bio page.
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