Why Do Infographics Work?

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You’d have to be living under a rock these days not to know that infographics are one of the hottest new trends in both social media sharing and online marketing. However, many are still not exactly clear on the underlying nuts and bolts of successful infographics. Let’s take a closer look at five simple reasons why infographic marketing strategies work so that you can start leveraging for your own business.

1. Infographics are simple.

Successful infographics have one very important thing in common – they go viral, taking awareness of the creator’s website domain (and hopefully also an embedded link to that domain) with them. This means that they have to be share-worthy… and these days share-worthy information is always presented as simply as possible. Infographics present interesting and useful information at a glance, instead of forcing busy, visually-oriented people to comb through a lot of text.

2. Infographics are visually appealing.

It can sometimes be quite the challenge to get bloggers, social media users, or website owners to agree to spread your message by reposting or sharing an article or guest blog. However, the visual appeal of a well-designed infographic adds an additional level of interest to the mix. People like to decorate their pages with interesting, colorful graphics and will find infographics tough to resist.


3. Infographics are mutually beneficial.

Let’s face it. You won’t get very far with your marketing campaign by simply asking people to do you a favor and post your links. An infographic solves the problem because it’s not just beneficial for you. It gives back to the person who shares in the form of value, human interest, and visual appeal for their page.

4. Infographics compliment modern social media.

Today’s biggest social media platforms—like Facebook, Google Plus, Tumblr, and the ever-growing Pinterest—are all either largely or completely based on image sharing. This means that eye-catching images are the easiest and best way to spread a message. Articles and text sharing are yesterday’s news. Today is all about the picture that’s worth a thousand words.

5. Infographics are foolproof.

Since successful infographics contain all of the information you want people to have about your company, your website, or your product as part of their very nature, you never have to worry about someone else stealing and taking credit for your graphics. They’re failsafe and foolproof advertising at its finest.


By Marc Apple

Marc Apple is recognized as a leader in the marketing industry and has 20+ years of experience helping businesses of all sizes improve their digital marketing. He specializes in website design, SEO, social media, and paid search programs. He is a frequent contributor to other marketing websites and speaks regularly about marketing to small business owners and startups. To learn about Marc and to contact him, visit his author bio page.


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