Digital Marketing Solutions to Grow Your Intellectual Property Law Practice
Thousands of Google searches conducted monthly for associated search terms
Emerging technologies make IP Law one of the most in demand practice areas
You Need High-Quality Prospects for Your Intellectual Property Law Practice
Intellectual Property law is a demanding and competitive practice area
Growing your firm with high-quality prospects that have the types of cases you want to litigate means you need to:
You want to promote your firm’s services with branded digital collateral that promotes your professional knowledge and skill, and be well positioned online so you become the obvious choice for anyone who needs legal help.
Reclaim more time for your clients and your firm
The trouble is, you don’t have time to create marketing campaigns for future clients when you have demanding legal work to do for your existing clients.
That’s why you need a team of marketing experts who have experience identifying the right prospects, creating award-winning digital media, and running successful ad campaigns with high ROI.
Our creative and technical experts handle every aspect of delivering your customized digital marketing strategy, so your only focus is on delivering the legal expertise your clients deserve.
We Want to be the Growth Engine of Your Law Practice
When you leverage the full-service legal marketing services available at Forward Push, you’ll be on track to meet your business development goals year-over-year.
The Clients You Want are Online Right Now
No one makes a hiring decision these days without the help of their favorite search engine. And no one is looking for anyone on the second page of Google. Word of mouth is great, but you still need a plan to increase your organic traffic and improve your firm’s search engine ranking.
People rely on the information they find online to get legal advice and to hire reputable firms to help them solve their legal problems. If they can’t find you, they can’t hire you.
At Forward Push, we know how to build a custom digital marketing plan that puts your firm out ahead of the competition. We use our experience marketing for lawyers to bring new clients to your office.
Digital Marketing Designed to Make Your Firm Stand Out Online
With thousands of Google searches conducted every month for “intellectual property lawyer” and related terms, it’s critical to have a search engine optimization strategy focused on getting your firm found online.
Without the right organic traffic strategy, you could be missing out on the clients and cases you want or the ones that will support the growth of your practice. Forward Push’s strategic approach to SEO is designed to improve your website’s search rankings based on research specific to your local market.
We know how to optimize your digital assets to capture traffic on the keywords you need to rank for to be competitive.
Paid Search Options
A successful paid search strategy takes partnering with a pay-per-click expert with legal industry-specific experience.
It isn’t enough to just spend money on ads. Every aspect of your campaign needs to be dialed in to maximize your results and increase conversions. We drive qualified leads to optimized landing pages using dynamic graphic ads designed to capture market share.
We also know how to maximize the effectiveness of every advertising option available on Google’s platform. Our plans leverage your budget and build a consistent pipeline of cases because we know how to reach leads at all stages of the client journey. Your campaign results are reported in real time and we’re always transparent about how your ad budget is being allocated.
Social Media Management
Our veteran strategists and creative minds know how to create compliant social media content for law firms. Keeping an active profile on popular sites like Facebook and Instagram allows you to share details about your firm with your future and existing clients.
We used branded imagery and quality content to keep you top of mind in your local market so you can continue to build your brand, strengthen relationships, and increase referrals.
Active social profiles also help potential clients perform their due diligence before making a hiring decision.
Every post is thoughtfully designed to establish your expertise and authority while building trust with your audience.
Today’s legal consumers expect law firms to have dynamic, client-focused websites that are easy to navigate. Competition among law firms is at an all-time high, especially as intellectual property related legal activity increases year-over-year.
You want a website that performs well in web searches while providing an exceptional user experience for current and potential clients.
At Forward Push, we don’t just design websites that look great. Our sites are design optimized on the front end. Plus, our technical experts make sure everything behind the scenes meets or exceeds current web standards.
Reviews & Reputation Management
When it comes time to choose a law firm, your online reputation matters. Not only do future clients judge you based on the testimonials of past clients, search engines also rely on reviews when making decisions about where to place your firm in coveted search results.
Reviews are a ranking signal and without having a strategy in place to collect client feedback you’ll struggle to get a foothold against your competitors.
At Forward Push we understand the importance of having a steady flow of fresh reviews as part of an overall digital strategy. We offer a tool that can help you consistently request and receive positive reviews from satisfied clients.