Content Creation for Healthcare Providers
Is a content strategy part of your marketing plan?
Content is one of the single most effective tools you can use to draw in new clients.
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Digital solutions that deliver require expertise, creativity, and a data-driven approach.
We bring all three to bear in creating marketing solutions that work for you.
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Content Marketing and Creation for Healthcare Providers
Our healthcare industry content creation and marketing experts are ready to help you develop a content marketing strategy designed to succeed.
Are You Using Content as an Important Part of Your Marketing Strategy?
Content should be the backbone of any good medical digital marketing strategy. Providing engaging, informative healthcare content works to win the trust of potential clients, establish your expertise, and draw visitors to your website.
Share Your Expertise
Content is also an important tool you can use to convey who you are as a healthcare provider and illustrate what it would be like to work with your practice.
Curate Your Online Presence
Don’t leave your content strategy to chance – you need a guided plan and talented creatives who know how to bring that plan to fruition.
Start Creating Compelling
Healthcare Marketing Content
The Gold Standard
The gold standard for healthcare content, especially when people are researching health topics online, is the mighty written word.
Our experienced medical writers can craft helpful and educational blog posts, FAQs and guides to help shed light on a variety of healthcare topics relevant to your practice. We specialize in everything from long-form, in-depth articles to shorter pieces designed to enlighten and spark interest. We can also create fresh and original website copy to help you update your healthcare practice website.
Professional-quality Custom Videos
Help your clients get to know you and your medical practice with professional-quality videos custom-made by our team. We handle everything from scripting, staging and shooting to editing and posting the finished video to your website, social channels, and YouTube.
Our years of experience and expertise in creating videos for medical professionals will ensure your practice looks polished, professional, and trustworthy to attract potential clients. From “meet our doctors” videos to answering the top questions clients are asking, our video creatives have the tools and know-how to get the job done.
Build An Audience and Exchange Ideas
Podcasts have become wildly popular, and they are a great way for healthcare providers to reach potential clients and exchange ideas with others in the medical field. We can help your healthcare practice create impactful podcasts that draw an interested audience and help you participate in the larger medical dialogue online.
Our team will handle all the technical and production details and even script your sessions, set up interviews, provide equipment and edit everything to perfection.
Eye-catching Graphics that Convert
Healthcare marketing relies heavily on visual impact, so you need a talented graphics team working to help you draw in prospective patients. From high-converting website graphics to eye-catching infographics highlighting the latest developments in medicine, our graphic design team can deliver whatever your practice needs.
Our designers have extensive experience working with doctors and other medical providers, so we know how to create visuals that set the right tone and send the right message.
Maximize Inbox Impact
Email strategy is an important component of healthcare marketing, so you want to make sure you’re doing everything you can to maximize your inbox impact.
Our team will create email newsletters your patients will notice, using an array of different approaches, graphic elements and impactful content. From treatment guides and case studies to informational videos and spotlights on the latest medical developments, your newsletters will always be designed to draw attention and establish you as an authoritative voice in your specialization.
How to Use Content as Part of Your Healthcare Marketing Strategy
Create Compelling Content
Strategic Content Creation For Healthcare Practices
Sharing useful and informative health-related content is a crucial part of any modern medical marketing strategy. That’s why strategic content creation for healthcare providers is so important – it is one of the single most effective things you can do to draw in new patients and clients.
What that means is that you not only need to create original, compelling content as part of your marketing plan, you need to know what to create and how to distribute it so it can make the greatest impact.
In order to do healthcare content marketing properly, you will need to identify and research the topics your potential clients regularly search, find the right keywords and phrases based on those topics and then create content – in multiple media formats – that fills those clients’ needs.
Sharing Useful Content
Distribute Your Content Everywhere
Once the content is created, it will need to be distributed through a variety of channels: on your website’s main and landing pages; as part of your blog; on all your social media channels, with necessary changes for each platform; and on podcasting platforms or on your practice’s YouTube channel, if it’s a podcast or video content.
Sound like a lot of work? It is, and doing it well takes time and expertise you probably don’t have. Plus who wants to be doing marketing when you have clients and patients to see?
Let the healthcare content marketing experts at Forward Push do the work for you.
Built For Organic Search And Lead Generation
How we helped a medical practice increase their website traffic through exceptional website design, blogging and podcasts.
0%Increase In Visitors From Organic Search
0%Increase In Appointment Requests
Now Is The Time To Amplify
Your Practice's Marketing
Project your practice on a site engineered to draw leads and convert visitors into satisfied patients. Build a website that works hard at finding and convincing people to see you.
Cultivate your online reputation with curated posts that build credibility and trust in your practice. A social media strategy will help you communicate your expertise and connect with new patients.
Search Engine Optimization
Driving organic search through active strategy, keyword research, and content creation. Implement SEO methods that are tailored to the specific demands of the competitive medical landscape.
Pay Per Click Advertising
Being at the top of a Google search is important and the quickest way to get there is through PPC advertising. Make the most of your investment and bring in leads most likely to convert.
Social Media Advertising
Reaching new patients goes beyond your website and search. Appear in your client's social feeds to remind them of your practice, what you provide, and much more.
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