Who is Seth Godin?

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Kick Off INBOUND with Seth Godin

If you were planning an industry leading conference about marketing and were bringing together some of the most brilliant minds in the industry, you would probably ask Seth Godin to be your kick-off speaker, too. As one of the biggest and most recognizable names in the marketing world, Godin has been an instrumental force in the development of the concept of inbound marketing. Although most people attending INBOUND 2015 know that listening to Godin will be an incredible opportunity and may even follow his blog, the more they understand about what this marketing genius has accomplished, the more excited they will be to hear his presentation.

Where Seth Godin Got Started

Seth Godin actually received his start back in 1986 when he used $20,000 of his savings to form Seth Godin Productions, which he ran right out of a studio apartment in The Big Apple. This early business was a book packaging business. Less than 10 years later, in 1995, he started Yoyodyne– an Internet-based direct marketing firm that was among the earliest in the industry. He was one of the first people to recognize the value of building relationships to promote brands, and he saw that the Internet could be a powerful tool to do just that. He sold Yoyodyne to Yahoo for about $30 million in stock in 1998. In 2005 he started Squidoo, where people can publicize their own creations. The site receives over 50 million unique visitors each month.

The Impact Seth Godin Has Had on the Marketing Industry

seth-godinSeth Godin is considered one of the pioneers in the world of inbound marketing. With his book,  Permission Marketing: Turning strangers into friends and friends into customers, he helped brands realize the power of the Internet. In the mid 90’s, when he was formulating the ideas for digital marketing and developing relationships with customers, most companies were still treating the online world like a commodity. They were not yet seeing the tool it could be to attract brand followers. This book was a groundbreaking piece of literature that helped to challenge that status quo.

Since that time, Godin has gone on to publish a total of 18 bestsellers that have been translated into more than 35 languages. Some of his other books have included famous titles like Linchpin, Tribes, The Dip and Purple Cow. He also famously launched a series of four books using Kickstarter and was the most successful book project that ever used this method. Godin’s influence over the marketing world continues to be evident from one of the top marketing blogs in the world– SethGodin.com.

What makes Seth Godin such a fascinating character in the world of marketing is how much he exemplifies his own advice. He runs his business without full-time employees, publicist or major publicity events for his books. Instead, he has cultivated an incredible relationship with his followers and has rightfully earned his reputation as a thought leader and industry pioneer. People trust him and the advice he gives. That trust is what makes him successful.

Those coming to INBOUND want to learn how to better cultivate relationships of trust with their clients. They want to master digital marketing for their own businesses. There is no better kick-off speaker than the one who started it all.


By Marc Apple

Marc Apple is recognized as a leader in the marketing industry and has 20+ years of experience helping businesses of all sizes improve their digital marketing. He specializes in website design, SEO, social media, and paid search programs. He is a frequent contributor to other marketing websites and speaks regularly about marketing to small business owners and startups. To learn about Marc and to contact him, visit his author bio page.


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