Is YouTube the Best for Marketing Videos?
Last week, we addressed the growing trend of video consumption online. We also spent some time examining the benefits attached to posting business marketing video on popular video hosting communities like YouTube and Vimeo.
This week, we’ll take a look at the main alternative to exploring YouTube for business videos or Vimeo for business videos – hosting and marketing your video content using your own private domain and dedicated hosting service.
The Benefits of Hosting on Your Own Website
Now we know exactly what you’re thinking! Aren’t there those out there who feel you should never actually host your own business marketing video; especially when there are free alternatives out there that work just as well without tying up your private bandwidth? Well, of course there are, but what the naysayers fail to realize is that there are certain circumstances where hosting your own video makes much more sense.
One of the major benefits attached to hosting your own video is the level of control you’ll have over the user experience. Private hosting lets you decide every detail as far as how and under what context your visitors view your video content. You’ll also be able to offer your viewers their own degree of control over their viewing experience.
Best of all, you won’t have to worry about bothersome ads from competitors possibly distracting your viewer from your message. If your website does double duty as an advertising platform, using your own hosting alternative for your videos will add up to a healthier bottom line at the end of the month hands down.
Last but definitely not least, when you host your own videos, you’ll be able to track and analyze all the data as far as who is viewing your videos, for how long, and from where. With YouTube and Vimeo, you’re stuck with only the data they want you to have.
Making a Success of It
As with third party hosting sites, there’s definitely a strategy to follow for success here. If you’re planning on hosting your own video, the quality of your hosting service becomes infinitely important. Shop around for exactly the right one for the right price. It’s also a good idea to brush up on your tech-savviness when it comes to video, as you’ll need to be prepared to troubleshoot any potential technical trouble that might arise. Beyond that, the sky’s the limit. Explore the possibilities today. Give us a call to see how we can take make you business stand out with a marketing video.
By Marc Apple
Update: Part one of the Where Should I Put My Business Marketing Video? article.