YouTube or Vimeo for Your Business Marketing Video?

These days, it goes without saying that video is becoming more popular by the minute when it comes to how today’s people like to consume their online information. That said, businesses and website owners alike are pouring the lion’s share of their time and creative energy into creating fresh, compelling business marketing video content in order to capitalize on the trend.

However, many fail to realize that just as important as the content of the video is where and how it’s marketed. There are two basic choices as far as your hosting venue – your own domain and popular, high-traffic video communities like YouTube and Vimeo, each with its own benefits. This week, we take a closer look at what communities bring to the table.

The Advantages of Community Posting

Video hosting communities like YouTube and Vimeo are very popular these days as a business marketing video platform and it’s not hard to see why. To begin with, these sites are free to use, so they’re perfect for businesses working within a tight budget. They’re also so simple to use, even the tech-challenged can make the most of them with a minimum of hassle.

Building and leveraging a web presence on a site like Vimeo or YouTube is also an incredibly effective way to raise awareness of your brand, product, or message. You’ll already be taking advantage of an existing network of users thanks to their existing popularity. Play your cards right in regards to creating share-worthy content and you even stand a good chance of your video going viral—the Holy Grail video marketers dream of.

As if all of that’s not enough, the major search engines routinely index videos posted to these communities, so using them comes along with a built-in Search Engine Optimization advantage as well.

How to Be Successful at It

If you’re planning on trying the worlds of YouTube for business videos or Vimeo for business videos out for yourself, it’s important you make sure you follow their terms of use and community rules to the letter. Otherwise, you stand a chance of their algorithm penalizing you as a “carpet bomber”. For that reason, many video marketers find it beneficial to utilize multiple platforms instead of sticking to just one.

By Marc Apple

Update: Read Part two of this article on video marketing for businesses here.