Social Media in 2014 Are Significant Changes Underway?

As millions of individuals now turn to the Internet before any other resource for information on virtually anything, more attention is now being paid to social media, especially what is to be expected from social media in 2014.

Social media is one of the areas in which significant change often begins, changing the way in which businesses approach social media advertising and their marketing strategy as well. This might leave small business owners like you wondering what you should know about social media in 2014 to utilize it as effectively as possible for your business. 

Social Media Advertising and Engagement: Major Trends Projected for 2014

While some believe that the major questions in need of answering include whether or not Facebook will become obsolete or what the future of Twitter may hold, business owners like you realize that understanding major trends is what makes a difference for your business. Forward Push can help you make sense of these trends for social media in 2014, including:

1. Concise Videos Say More Than Words Ever Could – A concise video shared via social media like Facebook and Twitter can do more than content or images alone. With more platforms implementing video features, you can share your business more easily than ever before.

2. Make Your Content Relevant for Your Social Media Advertising – Audiences on Facebook, Twitter, Instagram, Pinterest, LinkedIn, and other social media platforms choose their social media outlet for specific reasons. While content is still extremely important, you cannot overlook the context of each social media platform in your brand’s identity within it. By making your content relevant, you will reach more customers and build your brand identity.

3. Social Media Advertising is a Necessity – Paid advertising on any social media platform is essential, especially since most of the big names in social media have limited what your customers will see without paying for this traffic. When you’re ready to get serious about social media in 2014, you will unfortunately have to pay to get the exposure you crave.

Take Advantage of Emergent Social Media Trends

Your small business cannot ignore the potential for massive growth provided through major social media channels. However, developing a comprehensive, contextually-relevant strategy can leave you confused as to where to begin.

When you take advantage of Forward Push’s premier social marketing services, you will have a customized marketing campaign that capitalizes on trends for social media in 2014. Get your long-term social media advertising strategy started by contacting an expert at Forward Push today.

By Marc Apple