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What Social Sites Are Small Businesses Using?

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What Do Small Businesses Post on Social?

In a previous blog post, we talked about a Constant Contact study that showed 82% of small businesses are using social for marketing. Below are the sites being used the most and what for:

  • Facebook is the most popular social media site, by 85% of those using social
  • LinkedIn and Twitter, each at 59%
  • YouTube with 47%

About 1 in 3 are using social media to promote exclusive offers, 29% are using it to engage with both industry thought leaders and competitors, while 8% are using location-based services such as Foursquare to communicate with customers.

By Marc Apple

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By Marc Apple

Marc Apple is recognized as a leader in the marketing industry and has 20+ years of experience helping businesses of all sizes improve their digital marketing. He specializes in website design, SEO, social media, and paid search programs. He is a frequent contributor to other marketing websites and speaks regularly about marketing to small business owners and startups. To learn about Marc and to contact him, visit his author bio page.

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