Don’t Let Poor UX Kill Your Website
Transcript from the video:
This is Your Marketing Minute, and today I wanted to talk to you about UX, user experience. Well, first, let’s start off with the definition. What is user experience? User experience, plainly put is the look plus the feel plus the user ability of your website. Look, feel, user ability. That’s going to equal user experience.
But what happens if your user experience is poor? Well, mainly people aren’t going to be happy with your website, which means they’re not going to be happy with your business and they’re not going to call you or fill out a form to get in touch with you.
So what do you do if you’re experiencing poor UX on your website? And it’s more than just a feeling in your gut, you need some hard data to figure that out. So let’s go over a couple of things that you can do to fix the UX on your website. If you have a website and the UX is bad, there are four things you can do to kind of get some real data to see what is happening. The first thing, run a survey.
You can run surveys on your website. You can ask a couple questions to users and hopefully get some feedback from them and what they do and don’t like about your website. The number two thing you can do is check the speed of your website. We live in a fast paced world and no one wants to wait around. And even if it’s just a couple seconds, users will click away from your website.
So there are plenty of speed checkers out on the website. Go to Google. Google, in fact, has a speed checker put in your URL and check the speed of your website and make sure that it’s loading fast.
The number three thing you can do to check the user experience of your website is go over to hotjar.com. They’ve got a free and a paid version that allows you to see how people are interacting and engaging with your website. It actually tracks their movement. So you’ll be able to see where they scroll, how long they stay on a certain element of your website and where they leave your website. That’s hotjar.com.
And number four, the fourth thing that you can do to help you understand the UX of your website is use Google Tag Manager, GTM. This is going to allow you to track the clicks on your website, so you can start to figure out where people are clicking and getting to you. So that might be do they click a CTA, a call to action button that brings them to download or are they not clicking on a CTA? You’ll be able to track all this using Google Tag Manager.
Well, now that I told you how to check the UX of your website, let’s just talk about a couple things that you can do to improve your website that will help improve your user experience. And the first thing is just taking a look at how you’ve laid out the content.
Is it easy for someone to scroll through and find exactly what they’re looking for? Check your content layout.
The number two thing you can do is check your calls to action. Are you putting them in plain sight where people can go ahead and, again, get the information that they’re looking for. And what you ultimately want is their email address so that you can stay in touch with them. And the last thing you can do to help improve the UX of your website is update your blog content. You probably have written a number of blogs and they were timely when you wrote them.
But things change certainly in the era of the pandemic that we’re going through now. There are things that you can add or update to blog articles that have to do with how your customers and your clients are engaging with your business. So go through your old blogs and see if you can update them.
That’s it for today’s talk on user experience, we went over what UX is. We talked about some tools that you can use to see what people are doing and how they’re engaging with the content on your website. And I gave some examples about what you can do to make a better UX experience on your website. This has been Your Marketing Minute.
My name’s Marc Apple and I will see you real soon.