What is SEO and Why Does My Website Need It?

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The Importance of SEO

SEO is the common acronym for Search Engine Optimization and it’s one of the most critical aspects of business today. In the digital realm, so much of customer traffic is generated through online searches; in order to gain the proper exposure, having a solid search result ranking for desired keywords is your best bet for success.

The optimization part of the term refers to the purposeful configuration and preparation of your website to maximize results for specific targeted keywords. With proper optimization, your site’s landing pages will hopefully show up on the first page or two of results when users search for those keywords.

keywords-for-seoWhat is the process for optimization? It’s a dynamic and multi-tiered process, one that is constantly evolving as search engines update their algorithms. Some of the basic tenets including good copy featuring the keywords, keyword usage in meta data, and incoming links from other sites and social media. There are other factors and the amount each of these weighs depends on many different variables, but that’s the foundation of it.

If you’re not sold on the importance of SEO consider this: think about the amount of times you’ve researched a product online, looked up a store location or hours, or looked up online reviews. A decade ago, this was still somewhat of a luxury, but today, this is how we’re wired to think — and it’s only becoming more and more present with the rise of smartphones. How important is SEO for business? The answer is “very.”


By Marc Apple

Marc Apple is recognized as a leader in the marketing industry and has 20+ years of experience helping businesses of all sizes improve their digital marketing. He specializes in website design, SEO, social media, and paid search programs. He is a frequent contributor to other marketing websites and speaks regularly about marketing to small business owners and startups. To learn about Marc and to contact him, visit his author bio page.


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