What is Google Analytics and Why is it Important?

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Google Analytics – How to Use It

Many local businesses have heard about Google Analytics, but have not taken the time to understand how it can work for them and their company website. The good news is Google Analytics offers valuable data that assists you with making improvements to your site for increasing viewer traffic. Not to mention, it is a free tool. You apply the code that Google gives you after you set up an account. Within 48 hours, you have the ability to view information with beneficial insights.

Below are just a few of the key data points you can gleam from Google Analytics

Visitor Flow Metrics

Have you ever considered the number of people that come to your website every single day? Google analytics provides reports that convey an accurate tally of your unique visitors each day. You can set its tools to produce findings over the period of time you prefer, or on a daily basis.

Website Time

This aspect is critical because you want to know how much time visitors spend on your site. You can get details on the top pages showing the longest time spent by viewers. You can then make corresponding changes to pages where traffic leaves within a few seconds. You especially want to use it to tweak your sales pages to ensure visitors stay for at least a few minutes. Having this insight can make or break your company’s sales.

google-analytics-dataHow They Get There

It is important to have a view of your traffic sources. If you are spending money on marketing, you want to know where your funds are best spent. Google analytics shows you from where all of your traffic is received. You even have the ability to click on the links for a few of the sources. It may lead you to emulate your more successful marketing efforts to produce a larger traffic flow for your site.

Organic Keywords

Organic keywords are keywords that bring traffic to your site without using paid advertisements. Aren’t you curious which keywords bring visitors to your site? Your page might rank highly, but you might not have a clue about which keywords have put you in that position. Google analytics provides you with that type of information, so you can determine which keyword or keywords are working for you. You can also figure out, which ones do not make any difference to your webpage.

The above are just a few of the benefits provided by Google Analytics. As far as analytical tools go, Google analytics is the cream of the crop. It offers the most diverse and accurate range of data so you can constantly improve your standings online.

Forward Push’s Marc Apple recently received his certificate of completion from the Google Analytics Academy after completing the Digital Analytics Fundamentals course. If you’d like to know how your website is doing, what you can do to improve your rankings, and more, give Marc a call or fill out the form to be contacted. We’ll take a look at your Google Analytics account or set one up for you.

 By Marc Apple


By Marc Apple

Marc Apple is recognized as a leader in the marketing industry and has 20+ years of experience helping businesses of all sizes improve their digital marketing. He specializes in website design, SEO, social media, and paid search programs. He is a frequent contributor to other marketing websites and speaks regularly about marketing to small business owners and startups. To learn about Marc and to contact him, visit his author bio page.


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