What Does Your Website Choice Say About Your Company?

Click to Listen
Voiced by Amazon Polly

Free vs Paid Website Design

First impressions made by your website design are often the only impressions that your company will get before a customer decides whether or not your business is right for them. What does your website say about your company? If you’ve not yet taken advantage of professional design, you may be leaving much to be desired. With over 785 million websites total, that leaves your customers countless other options. But, what if there was a way to make your website design something to be admired?

The Pitfalls of the DIY Approach to Website Design

With only 3% of all website creation being done by amateurs, you should have reason to hesitate and reconsider your decision if you’re going to attempt your own free website design. This is especially true since most business owners, such as yourself, don’t ever complete the publication of your website. In fact, 98% fail, making it clear that there is a lot to gain from working with professionals for your website design.

Develop a Strategic, Comprehensive Online Presence With Professional Design

website-design-techniquesProfessional design is much more than meets the eye. Although many small business owners believe that they can forego this expense in favor of inexpensive tactics, the statistics don’t lie. When you use an agency for your professional design, your business will make substantial gains including:

  • Consistent Branding That Develops a Customer Base – When you work with a professional agency, you’re provided with a comprehensive marketing strategy that integrates all relevant features into one, cohesive brand. This makes your business trustworthy, while developing your customer base and presenting your brand in a professional way.
  • Optimization for Different Web Traffic – With mobile Internet usage projected to surpass desktop usage in 2014, your website design demands optimization for these users. When you work with a professional design expert, you can rest assured that all browsers and devices will work properly with your website.
  • Increased Visibility With Additional Service Features – A professional design agency can also provide you with invaluable SEO services and other forms of optimization to help get traffic to your company’s website.

Free Website Design Can Cost You a Lot in the Long-Run

Free website design is actually anything but free. In fact, the negative impressions that free websites create, as well as the poor user experience and lack of consistency that customers want can render your business obsolete. When you need to get your website noticed for all the right reasons, work with a professional design expert at Forward Push for custom-tailored strategies developed specifically for your company.

By Marc Apple


By Marc Apple

Marc Apple is recognized as a leader in the marketing industry and has 20+ years of experience helping businesses of all sizes improve their digital marketing. He specializes in website design, SEO, social media, and paid search programs. He is a frequent contributor to other marketing websites and speaks regularly about marketing to small business owners and startups. To learn about Marc and to contact him, visit his author bio page.


7 Steps to Having a Digital Marketing Plan Workbook

Get actionable tips for how to build your digital marketing strategy so you can grow your brand and your revenue.