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Here are 8 pages you never knew you needed for your website
Transcript from the video:
This is Your Marketing Minute, and today I have a special episode for lawyers. Today we are going to talk about law firm websites in particular. What are the 8 pages every law firm website should have? And these are the minimum, the bare minimum that every law firm website should have.
Let’s dive in the first page, obviously, as the home page.
This is the page where you are going to attract this prospective client right away. They need to know that they are in the right place and that’s what your home page is going to do. The second page that every law firm website needs is an about page.
Now, this isn’t an about page that goes into details about every member of the firm or yourself. This is about the firm, how long you’ve been around, what type of cases you handle, even your cases; talk about your success stories. That’s what this is about, your about page. The next page, number 3 of at least 8 pages that your law firm website needs is an attorney profile or attorney profile pages. This is where you can start telling people about yourself.
What school did you go to? What degrees do you have?
Are there any papers that you’ve written, even your social media accounts or anything else that you can share a little bit about yourself, so that the prospect knows you’re a great attorney?
Now, we need to get to exactly what you do. This is going to be your practice areas. So on these pages and they now can expand the site out for more than 8 pages. We need to talk about each of the things you do. So, for instance, if you’re a personal injury attorney, just putting personal injury might not do. You might want to put something about car accidents, truck accidents, pedestrian accidents. You’re going to want to have one page for each of your specialties under your practice area.
The next section of your website is the blogs. You need to start writing blogs. You need to be answering the questions that prospects are looking for online.
This can be how long does a case last? How much money can I receive?
All of these different questions that, you know, you keep getting over and over.
Why not put the answers on your blog, the last page of the website before we get to 2 that a lot of firms seem to dismiss is your contact page. This is where you’re going to allow prospects to go in. They’re going to be able to fill out a form, so they can contact you. They’re going to be able to see a map, so they know where you’re located.
You can even include driving directions. Is there free parking? All of the things that’s going to give this prospect a way to get in touch with you.
The last 2 pages of our 8 page website are a disclaimer and an accessibility statement. You need to let the prospect know that by contacting you, it doesn’t automatically establish an attorney client relationship. That’s what this disclaimers about. And then lastly, accessibility super important for your website to be accessible to all. So you want to make sure that anyone that needs to enlarge the font or change the colors or even hear the text on your website can do so. Not only can you make sure that your website does this, but you want to have a statement letting people know that you are behind accessibility.
So there we go. Those are the eight pages that every law firm website should have.
As a special bonus to this video, I want to share with you 5 things that your website should have.
This is above just having pages. Number 1, it needs to be mobile friendly.
We live in a world where we’re carrying around these phones in our pockets and in our purses, and we pull them out and we automatically go online. Your website needs to be mobile friendly. It needs to look great on a mobile phone.
The number 2 thing we talked about this about having a contact page, make it easy for someone to contact you, put your phone number right up there in the right hand corner. This is a best practice when creating a website, so make sure yours has it. You also need to make sure that the copy on your website is easy to understand. Law is complicated. The people coming to your website don’t have a law degree. They’re not lawyers. They’re just looking for help.
So make sure your website talks to them on a level that they can understand. And the last 2 things is where I think you’re going to need a professional to help you.
One easy navigation when people come to your website, make it easy for them to find the pages we talked about, and lastly, use a professional for design.
It’s so important when this person’s coming to your website, they’re looking for help and you need to make them feel at ease. And this is where great design comes into. So there you go. 5 little bonus tips for you when it comes to creating your law firm website. My name is Marc Apple. This has been Your Marketing Minute.
And I’ll talk to you real soon.
By Marc Apple
Marc Apple is recognized as a leader in the marketing industry and has 20+ years of experience helping businesses of all sizes improve their digital marketing. He specializes in website design, SEO, social media, and paid search programs. He is a frequent contributor to other marketing websites and speaks regularly about marketing to small business owners and startups. To learn about Marc and to contact him, visit his author bio page.
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