What is Google’s Local Pack?

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Why Having a Google My Business Page is Important

Transcript from the video:

This is your Marketing Minute from Forward Push and I am enjoying this amazing cup of coffee. And I got this coffee by going into Google and doing the exact search, coffee shops near me.

And what came up in my mobile phone was a small little map, and underneath it was something that is being called the Local Scroll Pack. Local Scroll Pack is five entries that I can scroll with my finger from left to right that show coffee shops nearby.

Now this is something new.

What I’m seeing is a large image, the name of the business, and my ability to go right into that listing. Last week, we saw the Local Scroll Pack debut for moving companies, HVAC companies, locksmiths and garage doors, and knew this week, which is why I was able to find out about my new favorite coffee shop, retailers, restaurants and lawyers are now being featured in the Local Scroll Pack.

So what this means is that if you do not have a Google My Business page for your business, it’s so important, this information is coming from the Local Scroll Pack, it’s also coming from your website.

Google is finding all sorts of places to find out information about you so that you can be included when someone is doing one of these searches. So your homework for the week is to make sure that your Google My Business page is updated, and give a test.

See if you can get the Local Scroll Pack to show up the next time you do a search.