Social Media Outage Plan & Strategy

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What Did You Do When Facebook and Instagram Went Down?

Transcript from the video:

This is your Marketing Minute from Forward Push. And what a week last week was, Facebook, Instagram, WhatsApp down for 10 plus hours. People were freaking out. It was so bad, people had to go to Twitter to find out what was going on. And that’s what happened to one of our clients. She called in a panic, she does so much engagement with her audience on Instagram and Facebook. She didn’t know what to do, so she called us saying, “Hey, help me out.” We reminded her that she had a very large email list. You remember email, right? So immediately we got together, we created an email that talked about her latest blog post, acknowledged that Facebook and Instagram were down, but she was not going to let her audience go another minute without hearing from her and spreading the information that she spreads. So think about, do you have a healthy email list? Are you using it not only when you need to, but also communicating on a regular basis with them? So today’s lesson, make sure you’re building an email list.]]>